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Jim Ackerman

Video: Here’s How to Make Digital Marketing Work for Your Pet Business

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If you’ve tried various types of digital media and ended up with lackluster results, you’re not alone among pet-business owners, says marketing specialist Jim Ackerman.

And it’s possible that a simple step could make your efforts much more effective.

In the video below, Ackerman explains what you should be doing.

Take a look:


JIM ACKERMAN is a renowned marketing speaker and author. Contact him at (800) 584-7585 or mail@ascendmarketing.com.

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JIM ACKERMAN

How to Make Your Advertising More Effective Over Time

Pet-business owners use lots of different methods for marketing and advertising, from direct mail to social media. But they often miss a crucial step, says marketing specialist Jim Ackerman. Very few businesses properly test and track their efforts. Jim explains that carefully monitoring your ads, and adjusting them accordingly, can dramatically improve your results.

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Jim Ackerman

Video: How to Make Your Advertising More Effective Over Time

It’s all about testing and tracking.

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Published

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Pet-business owners use lots of different methods for marketing and advertising, from direct mail to social media.

But they often miss a crucial step, says marketing specialist Jim Ackerman.

Very few businesses properly test and track their efforts. Jim explains that carefully monitoring your ads, and adjusting them accordingly, can dramatically improve your results.

Take a look:

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Jim Ackerman

Video: Digital Marketing Is Great, but It Can’t Solve All Your Problems

For many pet-business owners, it’s failed to meet expectations.

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YOU’VE PROBABLY BEEN HEARING experts talk about digital marketing as if it would be a panacea for pet-business owners, says marketing specialist Jim Ackerman.

But for most owners, it hasn’t worked out that way.

In today’s video, Ackerman explains why digital advertising should be just one arrow in your marketing quiver.

Watch the video:


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Jim Ackerman

Video: The Shortest Path to Turning Social Media Contacts Into Actual Paying Customers

Use a “scarcity” promotion to create a feeding frenzy at your business.

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JIM ACKERMAN discusses the steps needed to convert social media “likes” and connections into customers who actually walk through your door (or click through to your website) and purchase your products or services.

Ackerman says you need to start by offering them knowledge, like a how-to guide or a checklist, in order to get their contact information. Once you have that, you can draw them to your business through loss leaders, or “scarcity” approaches like “limited supply” or “time is running out” offers.


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