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YOU MIGHT THINK YOUR ads are great. But what does your audience think?

It’s a crucial question, says marketing expert Jim Ackerman. 

And the way to figure out the answer is by testing and tracking. 

Fortunately, that’s easier than ever, Ackerman explains in the video below.

Take a look:

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P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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