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Pet-business owners use lots of different methods for marketing and advertising, from direct mail to social media.

But they often miss a crucial step, says marketing specialist Jim Ackerman.

Very few businesses properly test and track their efforts. Jim explains that carefully monitoring your ads, and adjusting them accordingly, can dramatically improve your results.

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Jim Ackerman is a renowned marketing speaker and author. Contact him at (800) 584-7585 or mail@ascendmarketing.com.

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JIM ACKERMAN

Very Few Pet Businesses Do This With Their Ads … But You Definitely Should

Testing and tracking your ads can make a huge difference in the ROI that you get, says marketing specialist Jim Ackerman. But very few pet businesses take the proper steps to run successful ad campaigns. Here, Ackerman shows an example of what effective testing looks like.

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Jim Ackerman

Video: Digital Ads Need to Do One Thing and One Thing Only

They’re not actually designed to sell products.

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MARKETING SPECIALIST JIM ACKERMAN explains in this episode of Marketing Gems that while longer ads tend to sell more, digital platforms such as Google Ads and Facebook only give you limited space to work with.

The key point to remember, he says, is that the headline and other text in these ads is not designed to sell your product. It has a much simpler purpose: to get the click.

When visitors arrive at your landing page, the real selling begins.

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Jim Ackerman

Video: More Ways to Make the ‘More Is More’ Principle Work for You in Advertising

Longer ads sell more goods.

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MARKETING SPECIALIST JIM ACKERMAN has explained that longer ads tend to sell more than shorter ads.

In today’s video, he provides examples of how you might take advantage of this concept.

They key point, he says, is that longer ads allow you to tell more of your story.

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Jim Ackerman

Video: Long Ads Generate More Sales

Don’t believe what you heard about “less is more.”

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YOU MAY HAVE HEARD that less is more.

But that’s not necessarily the case when it comes to effective ads, says marketing specialist Jim Ackerman.

In fact, he says ads with longer text often outperform those that are short and sweet.

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