Jim Ackerman

Video: How to Make Your Advertising More Effective Over Time

It’s all about testing and tracking.

MasterClass: Redefining Retail as Slow Retail

Leadership, Empathy, and a Noble Cause

Shop! Masterclass Webinar: Sustainability for Retail: How Retailers Create Social, Environmental and Cultural Innovations

Human-Centric Design in a Digital World: Creating Unexpected Moments That Inspire, Educate, and Connect at Retail

Published

6 years ago

April 22, 2019

Jim Ackerman

Pet-business owners use lots of different methods for marketing and advertising, from direct mail to social media.

But they often miss a crucial step, says marketing specialist Jim Ackerman.

Very few businesses properly test and track their efforts. Jim explains that carefully monitoring your ads, and adjusting them accordingly, can dramatically improve your results.

Take a look:

Jim Ackerman

Jim Ackerman is a renowned marketing speaker and author. Contact him at (800) 584-7585 or mail@ascendmarketing.com.

click to Comment(Comment)

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.