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Pet-business owners use lots of different methods for marketing and advertising, from direct mail to social media.

But they often miss a crucial step, says marketing specialist Jim Ackerman.

Very few businesses properly test and track their efforts. Jim explains that carefully monitoring your ads, and adjusting them accordingly, can dramatically improve your results.

Take a look:

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Jim Ackerman is a renowned marketing speaker and author. Contact him at (800) 584-7585 or mail@ascendmarketing.com.

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FEATURED VIDEO

Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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