Jim Ackerman

Video: How to ‘Sell the Benefits’ in Your Pet Business

A simple explanation of the most essential sales skill.

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Published

6 years ago

August 7, 2018

Jim Ackerman

JUST ABOUT every sales trainer will tell you to “sell the benefits.”

But they don’t always do a good job of explaining what that means and how you should apply it in your business. There’s also the matter of “features” and how they relate to benefits.

In the video below, Jim Ackerman explains how to “sell the benefits” in your pet-related business.

Related Topics:Jim Ackerman Marketing Video

Jim Ackerman

Jim Ackerman is a renowned marketing speaker and author. Contact him at (800) 584-7585 or mail@ascendmarketing.com.

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NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.