Jim Ackerman Video: Long Ads Generate More Sales Don’t believe what you heard about “less is more.” More Videos MasterClass: Redefining Retail as Slow Retail Leadership, Empathy, and a Noble Cause Shop! Masterclass Webinar: Sustainability for Retail: How Retailers Create Social, Environmental and Cultural Innovations Human-Centric Design in a Digital World: Creating Unexpected Moments That Inspire, Educate, and Connect at Retail Share Tweet Published 5 years ago on June 12, 2019 By Jim Ackerman YOU MAY HAVE HEARD that less is more. But that’s not necessarily the case when it comes to effective ads, says marketing specialist Jim Ackerman. In fact, he says ads with longer text often outperform those that are short and sweet. Watch the video: Advertisement Related Topics:FeaturedJim AckermanVideos Jim Ackerman Jim Ackerman is a renowned marketing speaker and author. Contact him at (800) 584-7585 or mail@ascendmarketing.com. click to Comment(Comment) Advertisement FEATURED VIDEO P.L.A.Y. Media Spotlight At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind. You may like Video: Don’t Be Afraid to Run Multiple Pet-Business Marketing Promotions at Once Video: How to Spend Your Pet-Business Advertising Budget the Right Way Video: Use Promotions and Campaigns to Grow Your Pet Business Promoted Headlines PETS+ Presents: Best in Cat Products for 2024! West Paw Fact Sheet West Paw Natural Farm Fact Sheet Natural Farm Advertisement Latest Trending Videos Photo Gallery1 hour ago Meet 28 of the Coolest Store Cats Headlines5 hours ago Ultra Pet to Be Acquired by Oil-Dri Corporation of America Headlines20 hours ago Target Sued for Biometric Surveillance Cover Stories7 days ago Meet 10 Indie Innovators in the Pet Industry Products3 days ago 10 Products for Pets Who Travel With Their People Columns21 hours ago Does Your Pet Business Have Too Many Employees? Webinars2 months ago MasterClass: Redefining Retail as Slow Retail Webinars7 months ago Leadership, Empathy, and a Noble Cause Sponsored Webinars9 months ago Shop! Masterclass Webinar: Sustainability for Retail: How Retailers Create Social, Environmental and Cultural Innovations Advertisement SubscribeBULLETINS Get the most important newsand business ideas from PETS+. Advertisement Most Popular Cover Stories7 days ago Meet 10 Indie Innovators in the Pet Industry Products3 days ago 10 Products for Pets Who Travel With Their People Columns21 hours ago Does Your Pet Business Have Too Many Employees? Candace D'Agnolo7 days ago Why You Shouldn’t Just Improve the Customer Experience at Your Pet Business Real Deal2 days ago Do You Allow Retractable Leashes in Your Pet Store? America's Coolest1 week ago Fido & Stitch — the Business and Brand — Continues to Grow Inbox1 week ago What Indies Want More — and Less of — in 2024 Tip Sheet6 days ago Stop Looking for Weaknesses in Job Candidates