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YOU MAY HAVE HEARD that less is more.

But that’s not necessarily the case when it comes to effective ads, says marketing specialist Jim Ackerman.

In fact, he says ads with longer text often outperform those that are short and sweet.

Watch the video:

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Jim Ackerman is a renowned marketing speaker and author. Contact him at (800) 584-7585 or mail@ascendmarketing.com.

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JIM ACKERMAN

How to Make Your Advertising More Effective Over Time

Pet-business owners use lots of different methods for marketing and advertising, from direct mail to social media. But they often miss a crucial step, says marketing specialist Jim Ackerman. Very few businesses properly test and track their efforts. Jim explains that carefully monitoring your ads, and adjusting them accordingly, can dramatically improve your results.

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Jim Ackerman

Video: Very Few Pet Businesses Do This With Their Ads … But You Definitely Should

Jim Ackerman leads you through the proper steps.

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TESTING AND TRACKING YOUR ADS can make a huge difference in the ROI that you get, says marketing specialist Jim Ackerman.

But very few pet businesses take the proper steps to run successful ad campaigns.

In the video above, Ackerman shows an example of what effective testing looks like.

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Jim Ackerman

Video: How to Make Your Advertising More Effective Over Time

It’s all about testing and tracking.

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Published

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Pet-business owners use lots of different methods for marketing and advertising, from direct mail to social media.

But they often miss a crucial step, says marketing specialist Jim Ackerman.

Very few businesses properly test and track their efforts. Jim explains that carefully monitoring your ads, and adjusting them accordingly, can dramatically improve your results.

Take a look:

Continue Reading

Jim Ackerman

Video: Digital Marketing Is Great, but It Can’t Solve All Your Problems

For many pet-business owners, it’s failed to meet expectations.

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YOU’VE PROBABLY BEEN HEARING experts talk about digital marketing as if it would be a panacea for pet-business owners, says marketing specialist Jim Ackerman.

But for most owners, it hasn’t worked out that way.

In today’s video, Ackerman explains why digital advertising should be just one arrow in your marketing quiver.

Watch the video:


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