Jim Ackerman Video: Long Ads Generate More Sales Don’t believe what you heard about “less is more.” More Videos Global Pet Expo / American Pet Products Association / Pet Industry Distributors Association PIDA – Pet Industry Distributors Association • FetchFind MasterClass: Redefining Retail as Slow Retail Leadership, Empathy, and a Noble Cause Share Tweet Published 7 years ago on June 12, 2019 By Jim Ackerman YOU MAY HAVE HEARD that less is more. But that’s not necessarily the case when it comes to effective ads, says marketing specialist Jim Ackerman. In fact, he says ads with longer text often outperform those that are short and sweet. Watch the video: Advertisement Related Topics:FeaturedJim AckermanVideos Jim Ackerman Jim Ackerman is a renowned marketing speaker and author. Contact him at (800) 584-7585 or [email protected]. click to Comment(Comment) Advertisement FEATURED VIDEO P.L.A.Y. Media Spotlight At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind. You may like Video: Don’t Be Afraid to Run Multiple Pet-Business Marketing Promotions at Once Video: How to Spend Your Pet-Business Advertising Budget the Right Way Video: Use Promotions and Campaigns to Grow Your Pet Business Promoted Headlines Catering to Cat Lovers: Top Products to Stock Now The Dental Solution Pet Owners Have Been Waiting for Pet King Be Among the First 100 to Get Lifetime Access to All bloom /loop Courses — Free. bloom /loop Advertisement Advertisement SubscribeBULLETINS Get the most important newsand business ideas from PETS+. Advertisement Most Popular Headlines5 days ago 2026 Pet Industry Events, Trade Shows & Conferences Headlines1 week ago ICYMI: Pet Product Recalls in December 2025 The Little Survey6 days ago How Many Different Brands of Dog Treats Do Retailers Carry? Press Releases7 days ago PSC Publishes Inaugural State of Sustainability in the Pet Industry Report Headlines2 days ago Lystn, LLC, Maker of Answers Pet Food, Is Not For Sale Products1 week ago Cats Sink Their Teeth Into These Healthy Kibbles Products2 days ago Opt for the Smart Play: Pet Enrichment Mats and Toys Press Releases1 week ago Pet Sitters International Names Amy Munns 2026 Pet Sitter of the Year