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MARKETING SPECIALIST JIM ACKERMAN has explained that longer ads tend to sell more than shorter ads.

In today’s video, he provides examples of how you might take advantage of this concept.

They key point, he says, is that longer ads allow you to tell more of your story.

Watch the video:

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P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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