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IN THE LAST EPISODE of “Animal Ads,” Jim Ackerman explained that you have to “stop the stupid” — that is, break old habits — if you want to grow your pet business.

In this episode, he takes the concept a step further, describing how you also need to “start the smart.” In other words, it’s time to form new patterns in order to not only survive, but thrive.

Take a look:


Jim Ackerman is a renowned marketing speaker and author. Contact him at (800) 584-7585 or mail@ascendmarketing.com.

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