Jim Ackerman

Video: Things Are Looking Good in the Pet Business … but Don’t Get Too Comfortable

Eventually, the upswing will become a downturn. Will you be ready?

Global Pet Expo / American Pet Products Association / Pet Industry Distributors Association

PIDA – Pet Industry Distributors Association • FetchFind

MasterClass: Redefining Retail as Slow Retail

Leadership, Empathy, and a Noble Cause

Published

7 years ago

October 31, 2018

Jim Ackerman

THINGS HAVE been looking pretty good in the pets business, says marketing expert Jim Ackerman.

But this is no time to get complacent.

In the video below, he explains how you can prepare for the economic downturn that will, without a doubt, come along eventually.

Take a look:

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.