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Video: To Build Your Pet Business, You Have to ‘Stop the Stupid,’ Says Jim Ackerman

Shed the ways of the past and take your business to a higher level.

Global Pet Expo / American Pet Products Association / Pet Industry Distributors Association

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MasterClass: Redefining Retail as Slow Retail

Leadership, Empathy, and a Noble Cause

Published

5 years ago

March 31, 2020

Jim Ackerman

IF YOU WANT TO GROW your pet business, it’s important to “stop the stupid,” says Jim Ackerman.

By that he means you can’t expect change to happen if you keep doing the same old things. You have to drop old patterns and limiting beliefs.

In this episode of Animal Ads, he explains how to shed the ways of the past and take your business to a higher level.

Take a look:

Related Topics:Featured Jim Ackerman Marketing Video

Jim Ackerman

Jim Ackerman is a renowned marketing speaker and author. Contact him at (800) 584-7585 or mail@ascendmarketing.com.

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NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.