Jim Ackerman

Video: To Make Your Advertising Really Work, You Must Do This … And Do It Well

A generic “come to our store” won’t do the job.

MasterClass: Redefining Retail as Slow Retail

Leadership, Empathy, and a Noble Cause

Shop! Masterclass Webinar: Sustainability for Retail: How Retailers Create Social, Environmental and Cultural Innovations

Human-Centric Design in a Digital World: Creating Unexpected Moments That Inspire, Educate, and Connect at Retail

Published

6 years ago

August 21, 2018

Jim Ackerman

IF YOU WANT your ads to actually bring customers through your door, you need to make compelling offers.

A generic “come to our store” won’t do the job, says marketing expert Jim Ackerman.

Instead, you have to get specific.

In the video below, Ackerman explains how get it right.

Jim Ackerman

Jim Ackerman is a renowned marketing speaker and author. Contact him at (800) 584-7585 or mail@ascendmarketing.com.

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NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.