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W.F. Young Begins Collaboration with BSM Partners

It’s for innovation pipeline development in the pet care segment.




(PRESS RELEASE) EAST LONGMEADOW, MA – W.F. Young, a global leader in animal health products such as Absorbine and The Missing Link, has begun a collaboration with BSM Partners to develop an ongoing innovation pipeline in the pet care segment. The three-year plan encompasses competitive and market analysis data to enhance existing products and develop new products to help animals live happier and healthier lives

BSM Partners is a full-service pet care innovation firm specializing in research, consulting, and strategy. The firm’s professionals collaborate with clients of all sizes to formulate, review, and advise on new product development in the pet industry.

“W.F. Young has its eyes on the future – and with the help of BSM Partners, our products will reflect our unwavering dedication to innovation”, said Jaime McKinley, president of W.F. Young. “Reaching potential customers with our unique brand can be achieved through learning, guidance, and development. We are excited to partner with BSM in creating a strategy that will let the world know what W.F. Young has to offer for years to come.”

BSM’s marketing and product services teams will help W.F. Young navigate the pet segment landscape to best determine strategies for innovation in product services, both short and long-term. Competitive data analytics and the utilization of market trend data will be key fixtures of BSM’s tools for reaching objectives.

“W.F. Young has a clear vision of its next phase in the pet segment. We are thrilled about the partnership and look forward to helping the company flourish,” said Nate Thomas, co-founder and partner of BSM Partners. “We thrive on supporting products we believe in, and our aligned goals in providing animals with the best in health and wellness make this an exciting venture.”

About W.F. Young

Founded in 1892 by Wilbur Fenelon Young and his wife, Mary Ida, W. F. Young, Inc. has manufactured and distributed high-quality and trusted animal health and wellness products for over 130 years. The company is recognized as a worldwide leader in innovative, specialized animal health care brands – including Absorbine Veterinary Liniment, UltraShield fly control, ShowSheen grooming products, Leather Therapy leather care, Hooflex hoof care, as well as Absorbine and The Missing Link nutritional supplements – that improve wellness and enhance the quality and enjoyment of life for people and their animals. For more information, please visit

About BSM Partners

BSM Partners is the largest full-service pet care research, consulting, and strategy-to-shelf product innovation firm. BSM Partners’ research professionals collaborate with hundreds of clients ranging from the largest companies to the smallest upstart companies to formulate, review and advise on the development of hundreds of new products each year.



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