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We Are Ndependent Launches Two New Products Lines at Global Pet Expo 2023

It also launched a new website to support the local independent pet retail channel.




(PRESS RELEASE) TUMWATER, WA – Dedicated to developing innovative pet products exclusively for independent pet retailers and their customers, We Are Ndependent will introduce two NEW lines of treats to their already dynamic line-up. Launching at Global Pet Expo 2023-Booth #109, We Are Ndependent will add the Ocean Line and Pairs Line to their line-up.

What makes We Are Ndependent different? Unlike many other pet brands that sell in multiple channels, We Are Ndependent sells to independent pet retailers ONLY. The #1 goal of rolling out a website is to drive pet-parents to their LOCAL independent stores and to #shoplocal retailers, so the entire functionality and design of the website is to do just that.

The Ocean. Line is the ocean’s wild caught bounty. These products are all single ingredient, protein packed treats your dog will go nuts for. Available in two varieties Skins. and Fish., a portion of each bag is donated to SeaTrees, an organization that is working to restore coastal ecosystems.

  • Fish. Faroe Islands Blue Whiting
  • Fish. Newfoundland Whole Capelin
  • Fish. Cold Water Pollock Cutlets
  • Skins. North Atlantic Cod (Large)
  • Skins. North Atlantic Cod (Small)
  • Skins. Nova Scotia Haddock (Large)

The Pairs. Line takes a nutrient rich organ meat and PAIRS it with Golden Milk, a superfood dating back 4,000 years. Nature gave us these wonderful ingredients, we just paired them together. Your dog will thank you.

  • Beef Liver with Golden Milk
  • Pork Heart with Golden Milk
  • Beef & Pork Group Shot

Founded in 2021 by three industry veterans Jeff Sandy, Rob Mellem and Rusty Hawes with over 70 years of combined experience dedicated to serving the independent pet channel, We Are Ndependent continues to create unique products devoted exclusively for distribution to indie pet retailers.

We Are Ndependent will be exhibitors ( Booth #109) at the upcoming Global Pet Expo 2023 taking place in Orlando, FL, March 22-24. For more information on We Are Ndependent and how their growing assortment of product innovations will drive revenue for your store and help support your customers, please visit

About We Are NDependent

Ndependent was created with the sole purpose of supporting the independent businesses that make up the fabric of every community. The pet space is no different. Your local, independently owned store has always brought you the best the world has to offer product innovation, education and service. With over 70 years of experience between the 3 of us working exclusively in, with, and for independent pet specialty stores; we couldn’t wait to offer a unique product lineup just for them. For more about We are Ndependent please visit



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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