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Weruva Expands Its Feline Focus With Acquisition of Cat Person

The leading pet food brand acquires the complementary business to enhance and expand its portfolio of consumer offerings.

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(PRESS RELEASE) Weruva International, Inc., a premier name in pet nutrition, announced the recent acquisition of Cat Person, a direct-to-consumer brand offering high-quality meal plans to cats and owners. This acquisition marks a significant step for Weruva as it aims to expand its footprint further and build upon its legacy of producing high-quality pet foods.

Weruva president David Forman expressed enthusiasm about the acquisition, noting, “Adding this popular brand to our portfolio aligns perfectly with our “more food, more bowls” philosophy, strengthening our commitment to the health and happiness of pets everywhere. This strategic move not only positions us to gain invaluable insights into the successful DTC model that Cat Person has assembled, but our strength and relationships with brick and mortar retailers also fills in a gap for the Cat Person brand.”

During this transition period following the acquisition, Cat Person customers can expect the same level of quality and service they have grown accustomed to, now broadened to include an even wider range of exceptional pet food options from Weruva. The ordering process and the quality of goods delivered to consumers will continue to uphold the same standards that customers have come to expect and trust.

Cat Person customers are encouraged to follow Weruva’s social media channels and subscribe to their email list to stay updated on exciting developments in this acquisition. You can also read the full story of Weruva and their history in the pet industry on their blog. Weruva will continue to update all customers as more details become available.

About Weruva International, Inc.

Weruva is a family-owned company that has been crafting high-quality pet food since 2006. Founded on creating nutritious, delicious meals for all pets. Weruva offers various options made with simple, identifiable ingredients. Their recipes focus on high moisture content and minimal processing to provide meals that taste great and support pets’ health and hydration. At Weruva, quality control, sustainability, and animal welfare are prioritized, ensuring each product is produced responsibly while providing exceptional nutrition standards for cats and dogs around the globe.

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