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West Paw Celebrates 10th Anniversary as a Certified B Corporation with Release of New Video

“10 Years as a Force for Good” shows the brand’s dedication to making a difference.




(PRESS RELEASE) BOZEMAN, MT — West Paw, who led the pet industry as the first Certified B Corporation known best for designing pet products for the love of both pets and the planet, recognizes the company’s 10th Anniversary as a Certified B Corporation with the launch of a new video, 10 Years as a force for good.

“We are thrilled to celebrate a decade of being a part of a global movement of businesses focused on an inclusive, equitable and regenerative economy,” said Spencer Williams, West Paw CEO. “For 10 years, we’ve met high standards of social and environmental impact that create meaningful benefits in our communities.”

B Corp Certification represents a movement of companies working together to spread prosperity and create impact tangibly and measurably. West Paw is proud to be one of the over 6,000 companies making a commitment to transparent reporting, materiality issue management, human rights policies and more.

“We’re proud of our 10 years as a Certified B Corporation. Now we look to the next 100 years,” said Williams. “We hope that our story serves as a powerful catalyst that raises awareness of B Corps and ultimately inspires other businesses to participate and dedicate themselves to making a positive mark on the world.”

Founded in 1996, West Paw has been family owned and operated from Bozeman, Montana. The company has recycled almost 150,000 pounds of award-winning dog toys, spun over 16 million water bottles into dog beds and toy stuffing, and innovated a toy line, Seaflex, that reclaims ocean-bound plastic.


Beyond the B Corporation Certification, West Paw was a Founding Member of the Pet Sustainability Coalition, interested in expanding positive impacts across the pet industry. And in 2021, West Paw proliferated their recycling program, Join the Loop, by offering free in-store recycling collection “centers” to their retailers.

“Our hope is that one day, all companies will be a force for good,” said Williams. “Being dogs’ best friend lies at the heart of our mission, but we care about the people and the planet around them, too. This is why we believe so deeply in being a Certified B Corporation.”

For more information, visit the B Lab, the B Corp Movement website here. A copy of West Paw’s most recent Annual Benefit Report can be found here and more information about West Paw’s “Force for Good” story can be found here.

If you are a member of the media and would like to request an executive interview or more details, please contact Kerry Sutherland at K. Sutherland PR, (775) 360-6101 or or visit

If you are attending SuperZoo 2023, visit West Paw at Booth #3739.


As Dog’s Best Friend, West Paw delights dogs with healthy toys and treats—while watching out for their human companions and the world we all live in, too. Family owned and operated from Bozeman, Montana, the Certified B Corp has recycled almost 150,000 pounds of award- winning dog toys, spun over 16 million water bottles into dog beds and toy stuffing, and innovated a toy line that reclaims ocean-bound plastic. Founded in 1996, West Paw has been designated one of Forbes America’s Best Small Companies (2016), Montana Manufacturer of the Year (2017), and Bozeman’s Choice Employer (2020). Their products can be found in over 6,000 retailers in 40 different countries. Find out more at or follow us at @westpawus.




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