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West Paw Introduces Pet Products Made From Ocean-Bound Plastic and Zero-Waste Zogoflex

Retailers will be able to order the toys, bowls and feed mats starting May 24.




(PRESS RELEASE) BOZEMAN, MT — West Paw is setting sail on a new eco-venture: a collection of safe, non-toxic pet toys  and  feeding  accessories  that  save  plastic  from  winding  up  in  our  oceans.  Made with Seaflex, an exclusive blend of reclaimed and recycled ocean-bound plastic and zero-waste Zogoflex material.

Millions of tons of plastic head for the ocean every year — bad news for the planet, but thanks to a collaboration with Oceanworks, West Paw is able to safely and responsibly source ocean-bound plastic from threatened coastal areas in Central America and make them into things dogs love.

“We are inspired to use the power of business to help solve environmental and social challenges,” says Spencer Williams, owner and CEO of West Paw. “By developing innovative materials like Seaflex that can be turned into durable pet toys and household goods while helping stop plastic from reaching the ocean, we intend to be a part of the solution.”

“As animal lovers ourselves, we were thrilled to assist West Paw in their creation of high-quality, sustainable pet accessories,” says Vanessa Coleman, CEO of Oceanworks. “West Paw’s drive to create this new collection showcases their forward-thinking commitment to doing their part to keep plastic out of the ocean.”

About the collection:

  • Made Responsibly with Seaflex, an exclusive blend of 12.5 percent recycled ocean-bound plastic and zero-waste Zogoflex
  • Safe and Non-Toxic: BPA Free, phthalate free, latex free, and FDA compliant
  • Recyclable through Join the Loop
  • Oceanworks Guaranteed: Meets guidelines for source authenticity of ocean-bound recycled material supply chain transparency, and social and environment compliance
  • Tested for Toughness: using West Paw’s Chew Squad and backed by our Love it Guarantee

The Toys

  • New Swirl Technology means every toy is as unique as a seashell.
  • Floatable toys available in three colors and ocean-inspired texture: Surf, Emerald and Hibiscus.

Drifty — Built for Moderate Chewers

  • Shaped like a real bone, great for fetch
  • Bulbous ends are great for chewing
  • The longer shape helps dogs grip while they chew
  • Available in two sizes: Small 5.75″x1.75″ and Large 8.5″x2″
  • Small $12.95; large $16.95

Sailz — Built for Moderate chewers

  • Designed for interactive play, flies far and fast
  • Lightweight with comfort grip to throw further and straighter
  • The center grip hole helps dogs pick up the flyer while on the run
  • Available in one size: 8.5″x1″
  • $17.95

Snorkl — Built for Moderate chewers

  • Designed for interactive and bond forming tug play
  • Beneficial for high-energy dogs
  • Tug toy for human and dog play or dog and dog play
  • Available in one size: 8.5″x7″
  • $17.95

Feeding Accessories

  • Bowl and mat available in Marine (blue) and Sea Fog (grey).

No-Slip Bowl 

  • No-slip and quiet feeding
  • Designed for easy pickup
  • Top-rack dishwasher safe
  • Holds 4 cups kibble, 35 ounces water
  • Dimensions: interior diameter 6″, outside diameter 7″
  • $29.95

Doggie Placemat

  • No-slip and quiet feeding surface keeps messes contained and bowls in place
  • Top-rack dishwasher safe or hand wash due to size
  • Dimensions: length 21″ x width 13.5″
  • $39.95

Made Responsibly in Bozeman, MT 
Transparency in Sourcing &Amp; Sustainable Choices 

Oceanworks is the global marketplace for recycled plastic materials and products. We are leading the effort to connect the global demand for sustainable materials with trusted suppliers.

What is ocean-bound plastic?

Material collected from communities with no formal waste management within 31 miles off the shoreline. This terminology is in accordance with standards  and research set by renowned marine debris expert, Jenna Jambeck.

Materials are deemed safe for direct food contact. These materials are also called food contact substances (FCS). An FCS is any material that comes into contact with or is used for manufacturing, packing, packaging, transporting or holding food.

West Paw’s Seaflex toys, bowls and mats are 100-percent recyclable through its Join the Loop infinite recycling program.


All Seaflex products will be available at or at pet product retailers across the USA and Canada beginning June 8. Retailers can place orders starting May 24 here.



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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