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West Paw Launches New Accessory the TOPPL Stopper

It allows pet parents to easily plug and fill their TOPPL with snacks, even liquids like bone broth for their favorite frozen recipes.




Learn more at SuperZoo 2023 at West Paw Booth #3739 Learn more at SuperZoo 2023 at West Paw Booth #3739

(PRESS RELEASE) BOZEMAN, MT — Nearly 10 years ago, West Paw changed the way dogs enjoy playtime together with their favorite treats when the company introduced the enrichment toy, TOPPL. Today, the Certified B Corporation known best for designing pet products for the love of both pets and the planet, introduces the perfect accessory that every TOPPL fan will love. Meet the TOPPL Stopper.

Contain the goodness with this new accessory that compliments every meal and treat making experience. The TOPPL Stopper is thoughtfully designed to fit within any size of West Paw’s award-winning toy, TOPPL. Now with this simple utensil, pet parents can easily plug and fill their TOPPL with snacks, and even liquids like bone broth for their favorite frozen recipes. The TOPPL Stopper also serves as a convenient kickstand, adding stability for you to cook up any meal for your dog without the TOPPL, well, toppling over! Just plug, fill your TOPPL with your dog’s favorite meal, treats, liquid and more, remove the TOPPL Stopper and serve!

“Over the years, we’ve seen our customers get very creative with their TOPPL, crafting elaborate, delicious and sometimes truly gorgeous creations for their dogs,” said West Paw CEO Spencer Williams. “This new accessory was designed specifically with our TOPPL fans in mind, and we can’t wait to see how they put it to use!”

Made in the USA with recycled ocean-bound plastic, the new TOPPL Stopper is designed to be the perfect accessory to every West Paw TOPPL, and not intended for use alone as a dog toy.


“The TOPPL Stopper is you and your TOPPL’s new best friend,” Spencer added. “It’s a great companion product that is sure to make meal and treat creations both easier and cleaner for TOPPL lovers around the world.”

West Paw recommends that TOPPL Stoppers always be removed before serving your dog’s favorite TOPPL meal or treats. This durable, non-toxic, BPA Free, Latex Free, FDA compliant and dishwasher safe accessory product is available as a 2-pack for $9.95 MSRP, and offered in three colors: Aqua Blue, Tangerine and Granny Smith.

West Paw’s complete line of Air-Dried and Creamy Dog Treats are a healthy, safe and responsibly made gourmet option to serve together with your TOPPL. For pet parents looking for TOPPL recipes, inspiration and more education, visit

Every purchase is backed by West Paw’s “Love It Guarantee”. Wholesale orders are now being accepted at SuperZoo. Retailers can also contact for more information.

If you are attending SuperZoo 2023 in Las Vegas, Nevada, please visit us at West Paw Booth #3739.


As Dog’s Best Friend, West Paw delights dogs with healthy toys and treats—while watching out for their human companions and the world we all live in, too. Family owned and operated from Bozeman, Montana, the Certified B Corp has recycled almost 150,000 pounds of award- winning dog toys, spun over 16 million water bottles into dog beds and toy stuffing, and innovated a toy line that reclaims ocean-bound plastic. Founded in 1996, West Paw has been designated one of Forbes America’s Best Small Companies (2016), Montana Manufacturer of the Year (2017), and Bozeman’s Choice Employer (2020). Their products can be found in over 6,000 retailers in 40 different countries. Find out more at or follow us at @westpawus.




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