West Paw in Bozeman, Montana, where “Made in the USA” isn’t just a label — it’s their business philosophy.

In the heart of Bozeman, Montana, a five-generation family heritage drives innovation in the pet industry. “My family homesteaded here five generations ago, and I grew up on a working ranch in Columbus, Montana,” says Spencer Williams, CEO of West Paw. After college, Williams returned home at 23 and “jumped into this business with both feet in 1996.”

“Running our factory is thrilling and very uncommon,” Williams explains. “We’ve been making our own products since 1996 right here in Bozeman.”

What makes West Paw unique goes beyond location. “It is unusual in the pet space to have a brand that focuses on manufacturing, that does their own production,” Williams notes. “I can look right out these windows onto our production floor and everything’s made right here.”

This hands-on approach extends throughout their operations. “We have designed our raw material supply chain to be resilient and durable from US-based suppliers,” Williams explains. As a Certified B Corporation, they’ve also committed to using business as a force for good with zero-waste facilities and a consumer take-back program for toy recycling.

West Paw’s new Rawbiotic Bites is a complete and balanced topper made from whole foods like trout, beef heart and eggs, with no synthetic vitamins. MSRP: $19.95

INNOVATION THROUGH ZOGOFLEX®

West Paw’s breakthrough came in 2003 when Williams and plastics engineers developed Zogoflex®, their proprietary toy material that’s also made in the Bozeman factory.

“We are proud to say that it is a plastic material because it is safer, more durable and recyclable,” Williams explains. “Some natural rubber comes from trees. That puts a lot of pressure on deforestation, which puts habitat at risk, particularly for orangutans.”

FOUR PRODUCT LINES DRIVING RETAIL SUCCESS

Toppl® stands as West Paw’s best-selling product—a viral, multi-use enrichment toy designed to be filled, frozen, twisted together, chased and enjoyed. Available in three sizes, Toppl recently gained the Toppl Stopper accessory for easy filling and freezing.

Qwizl® ranks as West Paw›s number two seller. The super tough puzzle toy designed to hold bully sticks now pairs with a new dental stick designed to fit inside. Made with mint and parsley, this dental stick promotes dental health and fresh breath.

Rawbiotic Bites launched as “an AAFCO complete and balanced food, but positioned as a topper,” Williams explains. “The ingredients have zero vitamin packs or mineral packs. It’s all whole foods – trout, beef, beef heart, beef liver, eggs, etcetera.”

Rowdies®, a durable plush toy line finished in Bozeman from recycled content, is being relaunched in six new monstery shapes, all with U.S.-made Zogoflex feet for chew zones and durability.

West Paw’s beloved Rowdies® plush toys get a lower price makeover with six new monster shapes, all featuring durable Zogoflex feet for extra chew resistance—finished in Bozeman with recycled materials. MSRP: $17.95 – $29.95

The bestselling Qwizl® now has a perfect companion — a purpose-built dental stick infused with mint and parsley. Designed specifically for Qwizl, it turns playtime into dental care time. MSRP: $16.95 (Dental Sticks, 14 oz. Qwizl sold separately.)

EXPANDING DISTRIBUTION

Recognizing evolving retailer needs, West Paw added Packer-Mellem reps and is expanding distribution. “We’ve heard from our independent retailers that in a post-COVID era, staffing and getting orders in time is challenging,” Williams explains. West Paw is now working with Southeast Pet, Zeigler’s and ADMC, with a goal of covering approximately 75% of the country before Q4.

This distribution expansion pairs with West Paw’s retailer-friendly policies. Every West Paw product carries their Love It Guarantee™, providing retailers confidence in customer satisfaction and reducing return concerns. When products don’t meet expectations, customers work directly with their retailer to find better solutions, with West Paw offering one-time replacements per design to ensure the right fit for each dog’s behavior.

For more information
P 406-585-0505 | W westpaw.com | E [email protected]

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