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What to Say to the Customer Who Saw It on the Internet for Less

This re-establishes your ground as the expert.

Published

6 years ago

March 20, 2019

Shane Decker PETS+ April 2019 Issue

“I’m glad you researched this; it’s going to make my job easier.”

when to use it: When a customer says, “I saw it on the internet for less.”
why? It’s a compliment and re-establishes your ground as the expert. Use this opening to explain why your prices might be higher because of your expertise, reputation, trustworthiness … (we trust you know).

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.