Connect with us


Why You Should Name Your Business Something People Will Mispronounce

It works! Just look at these examples.





When it comes to rules, Paco Underhill, author of Why We Buy: The Science of Shopping, says, “You have to either follow them. Or break them with gusto.” For instance, you’d think that a store would need to have a pronounceable name to be successful. But Underhill tells of a friend who successfully operated a store in NYC that was named after a character in the Superman comic books — Mxyplyzyk. Having a business people mispronounced would also put you in pretty good company: Hoegaarden, IKEA, Hyundai, Hermes, Adidas, Adobe … It’s a long and impressive list. You could even specialize in dogs whose names people can’t seem to get right: Dachshund, Bichon Frise, Keeshond …



Sponsored by Cogent Solutions Group

Reduce Your Pet’s Hip & Joint Discomfort with the Most Researched Hyaluronan on the Market

Nearly 60% of dogs and 90% of cats suffer from joint discomfort. Trixsyn joint supplement contains a patented and proven hyaluronic acid molecule for maximum efficacy to promote joint, bone, soft tissue, and cartilage health, keeping your pet feeling comfortable, for longer. Trixsyn is veterinarian recommended, safe and all-natural, and contains research-proven ingredients. Get your paws on the most-researched hyaluronic acid on the market. Learn more at

Promoted Headlines

Most Popular