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Wild Earth Introduces Cultured Clean Protein for $30B Pet Food Market

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(PRESS RELEASE) BERKELEY, CA – Wild Earth, Inc., a biotech startup, announced it is using cultured proteins to develop clean, high-quality pet foods for the $30 billion pet food market. 

Much like biotech companies creating cultured meats for human consumption, Wild Earth will produce pet foods that are healthier, more environmentally friendly, and more humane than conventional products.

The company’s first cultured protein product is made from human-grade Koji, a fungi already enjoyed by billions of people around the world that is eco-friendly and renewably sourced. Wild Earth can create a range of proteins and carbohydrates, with varied textures and flavors. All products and ingredients are sourced, formulated, and made in the U.S. and the company is headquartered in Berkeley, California.

“Wild Earth will be the first to bring cultured protein and cultured meat products for dogs and cats to market, that are nutritious, humane, and without the devastating ecological impact of factory farming,” said Wild Earth CEO Ryan Bethencourt. “Using biotechnology gives us the ability to scale and to get a product to market safely, quickly and affordably.”

Wild Earth is committed to providing the safest pet foods available. Recent recalls have raised concerns over contaminated trusted pet food brands. By using cultured proteins, Wild Earth will avoid risks associated with traditional animal-based proteins.

An estimated 25-30 percent of meat’s environmental impact in the U.S. is attributed to pet food, but Wild Earth can produce at scale at a fraction of the environmental cost.

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“Wild Earth has found a novel way to deliver protein and will have a great nutritional profile, to meet the same requirements as meat-based pet foods,” said Wild Earth chief veterinary officer Dr. Ernie Ward. “Pet lovers want healthy, humane, and environmentally friendly choices, and Wild Earth formulas will deliver nutrition without affecting the planet.”

Wild Earth products will be tested via a protocol approved by the Association of American Feed Control Officials and PETA, conducted by volunteers and animals living in homes, as opposed to caged laboratory animals as in conventional pet foods. These humane, non-invasive, cage-free clinical trials test for qualities such as palatability, preference, digestibility studies, and stool quality. In addition to approvals by PETA and AAFCO, this type of trial is gaining favor in the scientific community because it delivers real-world results.

 

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These 10 Attendees Won a Free Night at the PETS+ Wellness Summit Hotel

Find out who won a free night at the Loews Chicago O’Hare Hotel on us!

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Leading up to the PETS+ Wellness Summit happening Oct. 1 and 2 at the Loews Chicago O’Hare Hotel, we gave away 10 free nights to 10 lucky attendees. Picked at random, they are:

  • Kelly Donnel, Pet Central Station, Lincoln, NE
  • Kimberly Aspenleiter, Moore Equine Feed & Supply, Southern Pines, NC
  • Patricia Boden, Animal Connection, Charlottsville, VA
  • Justin Dowling, Pet Supply Port, Saukville, WI
  • Brianna Swanberg, Mutts & Meows, Nashville, TN
  • Christine McCoy, The Natural Pet Enrichment Center, North Royalton, OH
  • Annabell Bivens, The Dog Store by Your Dog’s Best Friends, Alexandria, VA
  • Hernando Umana, Beautify the Beast, Lutz, FL
  • Trace Menchaca, Flying M Feed Co, Houston, TX
  • Chris Guinn, Dog Krazy, VA

Thinking of making last-minute travel plans to attend the PETS+ Wellness Summit? Friday, Sept. 20, is the last day to get the conference rate at the Lowes Chicago O’Hare Hotel. Get more info about the summit.

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Press Releases

Under the Weather Partners with Pet Food Experts to Expand Distribution

It will now be distributed to more than 1,200 independent pet retailers in Pet Food Experts’ Midwest territory.

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(PRESS RELEASE) Under the Weather has announced a distribution partnership with Pet Food Experts. With this new partnership, Under the Weather will now be distributed to more than 1,200 independent pet retailers in Pet Food Experts’ Midwest territory.

“We are very excited to be part of the Pet Food Experts distribution network,” says Kyla Sternlieb, founder and president. “I founded Under the Weather based on my passion for helping pets. Working with Pet Food Experts, it’s clear that we are partnering with a distributor that is equally as committed and passionate about improving the lives of our pets.”

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Under the Weather was founded in 2015 and is known for its award winning freeze-dried bland diets for dogs with digestive upset. Also offering a complete line of dog and cat supplements and a full CBD line, Under the Weather is a one-stop shop for busy pet parents who need a quick and convenient solution for any sick pet. Under the Weather can be found in more than 1,500 retail stores across the country.

“Under the Weather provides pet parents with a variety of products to help their pets with issues from an upset stomach to joint pain,” says Antoine Seailles, market strategy manager at Pet Food Experts, “Their portfolio consists of bland diets to pre and probiotic supplements. They are a solution-oriented company that we are happy to be able to offer our retailers.”

Pet Food Experts is a fourth-generation family-owned and operated company headquartered in Pawtucket, RI. Pet Food Experts delivers to more than 4,000 retailers in 32 states out of five distribution centers located in Rhode Island, Pennsylvania, Illinois, Washington and Colorado.

Under the Weather donates a portion of every sale to its Ruffy Rescue Fund, named after the dog who inspired the company. The funds are used to help cover the transportation and spay/neuter of pets from overpopulated areas of the USA to Vermont for adoption. The Ruffy Rescue Fund has helped save the lives of more than 2,000 shelter dogs.

undertheweatherpet.com

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Press Releases

Old Mother Hubbard and The Dogist Partner on #Cookiecam Cookies

These tasty treats have been given a “paw of approval”.

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(PRESS RELEASE) Old Mother Hubbard has announced a new partnership with The Dogist to bring pet parents exclusive #CookieCam Cookies. The Dogist has photographed more than 30,000 dogs from around the world, sharing their unique stories online and on social media. Now, through this product collaboration with Old Mother Hubbard, The Dogist will be serving up healthy and heartfelt treats — dubbed as #Cookiecam Cookies — on the streets of New York City to pups participating in these documentary-style photos as well as for sale online exclusively through The Dogist.

Carefully crafted with natural, wholesome ingredients, these tasty treats have been given a “paw of approval” from The Dogist’s expert Cookie Committee taste test team: Waffle, Simon and Finn. The crunchy treats come in a fun mini-bone shape in an assortment of three best-selling recipes that dogs have been drooling over for 90 years and counting: Liv’R’Crunch, P-Nuttier and Bac’N’Cheez.

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Dogs make the world a better place and can inspire all pet owners to do the same. Treating them right with all-natural recipes serves as one way to say thank you for the joy they bring. Each pack of treats allows pet parents to step behind the camera and create their own #CookieCam whenever snack time may take place so the world can watch their pup munch away.

“We believe that snack time is one of the best ways to show our dogs both the love and nutritional excellence they deserve. With the exclusive #Cookiecam Cookies, it will now also be a time that is shared beyond just a pet parent and their pup,” said Kristof Vlaeminck, senior director of global brand marketing for Old Mother Hubbard. “We’ve long admired the work of The Dogist and we’re excited that the power of wholesome, all-natural nutrition will now be a part of the stories they share.”

“We are thrilled to partner with Old Mother Hubbard on these exclusive #cookiecam cookies. Rewarding our pups for great behavior is paramount to the training process and Old Mother Hubbard makes it easy with both a tasty and healthy treat” said Kate Speer, CEO of The Dogist. “After years of having solely The Dogist shoot joyful videos of pups chomping away, we are excited to see what our own community comes up with when they have a chance to spread the #cookiecam love with their pups too.”

#Cookiecam Cookies will be sold exclusively online at thedogist.com.

oldmotherhubbard.com

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