(PRESS RELEASE) DENVER, CO — Woof, the award-winning pet brand, announced that it is expanding into Tractor Supply stores nationwide. Its hero product, the Pupsicle—winner of the 2024 Pet Innovation Award for Dog Toy of the Year and an honorable mention in TIME’s 2024 Best Inventions— along with Chicken and Calming Refill Pupsicle Pops and Treat Tray is now available in 2,270 stores across the United States and online at TractorSupply.com in sizes Small and Large. Woof, which has been primarily direct-to-consumer for most of its lifetime, just closed out an explosive year of growth.
Driven by a deep understanding of the shifting concerns of pet owners, Woof is prioritizing innovation in the pet industry. Younger generations are putting their pets’ well-being first and looking for brands that align with their values. As a result, Woof is committed to offering innovative products designed to meet the evolving needs of today’s pet parents. Through this partnership, Woof continues to lean into pet wellness, offering creative solutions to Tractor Supply customers and making these products more successful.
“Partnering with Tractor Supply is an incredible opportunity for Woof to introduce our products to even more pet owners who share our commitment to wellness and innovation,” said Avrum Elmakis, President at Woof. “This expansion reflects the growing demand for pet care that prioritizes quality and convenience, and we’re proud to lead the charge.”
Born out of a mission to make life better for pets and pet owners, Woof is leading the charge in revamping a stagnant industry, leaning into trends like pet humanization, pet wellness, and more. Initially a pet leash and hardware company, founder Daniel Haarburger went through several prototypes before eventually pivoting and creating the Pupsicle, a pet toy explicitly designed to make the lives of pets more enriching and fulfilling and the lives of owners more convenient. The brand now has a loyal following and continues to breathe new life into the industry with enriching, functional products and better-for-you treats.
To learn more about Woof, please visit our website and Instagram.
About Woof
Woof is the award winning pet brand redefining dog care by merging long-lasting play and functional wellness for dogs. With a commitment to quality, sustainability, and thoughtful design, Woof helps dogs enjoy safer, healthier play and their owners enjoy the peace of mind that comes with it. Its hero product, The Pupsicle was the winner of the 2024 Pet Innovation Awards for Dog Toy of the Year and was named an honorable mention on the TIME 2024 Best Inventions List.
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