Connect with us

Press Releases

World Pet Association Supports Project Piaba

A lucky attendee of Aquatic Experience is offered a two-week expedition to Brazil.

mm

Published

on

(PRESS RELEASE) Project Piaba, a nonprofit with a 25-year history of protecting the Amazon rainforest, has partnered with World Pet Association, which unites the pet community through knowledge, integrity, innovation and leadership. The World Pet Association and Project Piaba offered a two-week expedition to Brazil to a lucky attendee of Aquatic Experience. Contestants recorded a short video in which they discussed how they would make a difference contributing to Project Piaba’s important work with the Rio Negro aquarium fishery.

Project Piaba studies and fosters the Rio Negro aquarium fishery in Brazil’s Amazon. This fishery is a beneficial trade that helps protect the rainforest, while also offering fair prices for fish and sustainable livelihoods for the people of the region. Years ago, Project Piaba recognized the aquarium fish trade of the Amazon had the potential to foster stewardship of the surrounding rainforest and coined the phrase “Buy a Fish, Save a Tree.” The fish are captured with low-impact methods, using handheld nets from dugout canoes. Studies show that the fish populations continue to thrive as long as their environment remains intact. The whole community understands that the fish are healthy when the forest is, which incentivizes habitat protection. In fact, this area of Brazil boasts one of the most pristine areas of rainforest because the people spur the industries that cause destruction, such as mining, ranching and timber harvest.

Podcast: Learn More About Fi, the Ultimate in GPS Dog Collars
Behind the Pages

Podcast: Learn More About Fi, the Ultimate in GPS Dog Collars

Podcast: Wellness Junkie “Coach Caitie” Teaches You to Care for Yourself as Well as You Care for Your Pets
Behind the Pages

Podcast: Wellness Junkie “Coach Caitie” Teaches You to Care for Yourself as Well as You Care for Your Pets

Podcast: Talking Cybersecurity, and Keeping Your Pet Business Safe Online
Behind the Pages

Podcast: Talking Cybersecurity, and Keeping Your Pet Business Safe Online

Hoping to inspire new generation of conservation-minded fish hobbyists, the World Pet Association developed a partnership with Project Piaba.

“I’m so honored the World Pet Association, is helping us with our important work, alongside fishing communities, conservation groups, scientists, and government,” said Scott Dowd, executive director of Project Piaba. “Conservation succeeds when all stakeholders work together, and the World Pet Association is an important partner in the work we do.”

Dowd was an Indianapolis Prize nominee and is a member of the International Union for the Conservation of Nature. He leads a team of Project Piaba volunteers in Brazil, USA, Europe and other countries who have dedicated years to research Amazon fisheries and protect the Amazon.

“Project Piaba brings a whole new meaning to new fish owners around the world,” said Jacinthe Moreau of the World Pet Association. “We look forward to our continued support and doing whatever we can to encourage consumers to buy a fish to save a tree.”

Advertisement

The World Pet Association and Project Piaba are pleased to announce the winner of the Expedition trip to help Project Piaba with the important work, Alex Wenchel. Wenchel is a documentary producer and science communicator based in Washington, DC. He’s spent the majority of his career working for National Geographic, producing entertaining and educational stories for television, the web and the stage. In 2017, after more than 20 years in the aquarium hobby, he created a YouTube channel on aquascaping and aquarium care for amateurs and professionals alike. His channel, Tank Tested, reaches hundreds of thousands of viewers every month, delivering cinematic footage of aquatic life and in-depth interviews from experts in the aquarium world.

Follow Wenchel on his trip via Instagram project_piaba and the Tank Tested YouTube Channel.

worldpetassociation.org, projectpiaba.org

Advertisement

FEATURED VIDEO

Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

Promoted Headlines

Press Releases

NutriSource Pet Foods Funds Hospital’s First Ever Facility Dog

Rocket went through years of advanced, specialized training allowing him to be present during medical procedures.

mm

Published

on

(PRESS RELEASE) At M Health Fairview University of Minnesota Masonic Children’s Hospital in Minneapolis, young patients met the hospital’s newest staff member who will to help them take medicine, relax during anxious moments, encourage them to walk after surgery and offer support and affection during medical procedures.

Rocket, presented by NutriSource is a golden retriever and the first and only full-time facility dog to join the team at M Health Fairview University of Minnesota Masonic Children’s Hospital.

Podcast: Learn More About Fi, the Ultimate in GPS Dog Collars
Behind the Pages

Podcast: Learn More About Fi, the Ultimate in GPS Dog Collars

Podcast: Wellness Junkie “Coach Caitie” Teaches You to Care for Yourself as Well as You Care for Your Pets
Behind the Pages

Podcast: Wellness Junkie “Coach Caitie” Teaches You to Care for Yourself as Well as You Care for Your Pets

Podcast: Talking Cybersecurity, and Keeping Your Pet Business Safe Online
Behind the Pages

Podcast: Talking Cybersecurity, and Keeping Your Pet Business Safe Online

Rocket will help support children and families during hospitalizations and clinic visits. Rocket was formally introduced to the hospital during a short program on Dec. 5. The staff position was made possible by community support and a generous gift of $250,000 from NutriSource Pet Foods.

Chase Rasmussen and Tina (Nelson) Rasmussen of Nutrisource Pet Foods, Chris Lemme and Anna Dressel of M Health Fairview University of Minnesota Masonic — something other therapy dogs visiting the hospital are not able to do.

“There is nothing more important than the health and well-being of our children. The bond between pets and kids is extra special,” said KLN Family Brands President Charlie Nelson. “In addition to our mission to provide nutritious and healthy food for our four-legged family members, we are proud to support the great work at M Health Fairview University of Minnesota Masonic Children’s Hospital by funding the Nutrisource Facility Dog Program.”

“We want to extend a huge thank you to KLN Family Brands for their generosity and support to help launch the Nutrisource Facility Dog Program at M Health Fairview University of Minnesota Masonic Children’s Hospital,” said Anna Dressel, Child Life Coordinator – Facility Dog Program at the hospital. “Rocket has only been at the hospital for a total of seven days yet he has already had a huge impact on patients, families and staff.”

Based in Perham, MN, NutriSource produces dry dog and cat food kibble along with semi-moist pet treats. The family owned and operated company was founded in 1964 by Darrell “Tuffy” Nelson and his son, current CEO Kenny Nelson. The company recently completed a $35 million grinding, mixing and storage bin expansion as well as an $18 million investment in a fourth extruder adding 50,000 additional annual tons of capacity. By the end of 2020, a new state-of-the-art $65 million dog and cat treat manufacturing facility will be up and running in Delano, MN as their manufacturing footprint continues to grow.”

klnfamilybrands.com, mhealth.org/childrens

Continue Reading

Press Releases

Pet Parade App Now Offers Coupons

It’s a mobile online solution to drive new in-store customer traffic.

mm

Published

on

(PRESS RELEASE) Good Boy Studios, a global marketing technology company devoted to the pet space, recently announced the launch of the Pet Parade Mobile Plus Marketing Program, a mobile online solution to drive new in-store customer traffic. Through this service, Good Boy Studios adds to its suite of digital marketing tools for its social media app, Pet Parade. Catering to Pet Parade’s pet-owner-only audience, this unique sharing and shopping platform engages millions of pet parents as they celebrate the love of their pets.

With the Pet Parade Platform, brand partners can sponsor pet-focused lifestyle categories on Pet Parade and offer exclusive online discounts and savings to Pet Parade’s audience of millions of targeted pet owners. And now, with the introduction of the Pet Parade Mobile Plus features, pet marketers can offer mobile coupons and rebates that are instantly redeemable at local specialty pet stores, regional chains, or national retailers.

“We’re extremely excited to offer this new marketing program for our brand partners to drive traffic to their retail partners which remains their number one priority and biggest sales channel,” commented Viva Chu, CEO and co-founder of Good Boy Studios. “With the launch of our Mobile Plus Solution, we are solving the dreaded paper trail of traditional print out coupons for both our brand and retail partners. With these new features, Pet Paraders will save instantly at their favorite local pet store by unlocking coupons and scanning receipts with the Pet Parade mobile app.”

The Pet Parade Mobile Plus Platform takes care of all the details, including targeted mobile coupon distribution, tracking redemption rates, and reimbursements made directly to the consumer or participating retail partners. In addition to driving new customers to visit their local, regional or national retailer, the Pet Parade Mobile Plus Platform enables real-time mobile feedback on their purchase and retail store experience.

goodboystudios.com, parade.pet

Continue Reading

Press Releases

Cat Writers Conference Looking for Speakers

Event will take place in Woodbridge, NJ, July 16-18, 2020.

mm

Published

on

(PRESS RELEASE) The Cat Writers’ Association announced its call for speakers for its 26th annual conference and awards banquet at the APA Hotel in Woodbridge, NJ, July 16-18, 2020.

The association is looking for industry leaders, motivators and creative talents to present dynamic and educational sessions. CWA is seeking proposals for sessions, workshops and panels that will inspire, motivate and empower attendees. Proposals are accepted for various forms of written, visual and audio media platforms to further all stages of their careers and business development. Emphasis will be put on speakers who may have not spoken at a CWA conference before, or those with new content.

Video: Bush Service Dog Honored with Life-Size Statue — Take a Look
Headlines

Video: Bush Service Dog Honored with Life-Size Statue — Take a Look

Video: Adorable Cat Melts Hearts By Trying on Eyewear for Children
Headlines

Video: Adorable Cat Melts Hearts By Trying on Eyewear for Children

Video: Cat Surprises Airport Security After Stowing Away in Family’s Luggage
Headlines

Video: Cat Surprises Airport Security After Stowing Away in Family’s Luggage

Examples of topics, include but are not limited to: how to pitch agents and editors, making career moves that lead to increased income, publishing in all its aspects (print and e-books, magazines, online, etc.), grammar tips, editing skills, social media growth and development, tips on column, anthology, or fiction writing and back-to-basics skill workshops.

Proposals will also be welcomed on topics such as: smartphone photography and videography, workshops on how to use photo editing and digital design programs for social media platforms, effective podcast or public speaking, using humor to educate, communicating with cat-speak and casual language and more.

CWA is an organization devoted to sharing positive and relevant communications and information about anything cat-related to the general public; sessions do not have to specifically pertain to cats. CWA welcomes a variety of sessions, some of them cat-centric in nature, but for the most part, sessions should be able to stand on their own, educating and informing in a general sense.

The CWA is a nonprofit organization and is unable to offer monetary compensation for travel or presenting. Speakers receive a ticket to the full conference venue as well as one-night hotel room accommodations at the host hotel. The deadline is Jan. 31, 2020.

catwriters.com

Continue Reading

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news
and business ideas from PETS+.

Facebook

Most Popular