(PRESS RELEASE) RIVERSIDE, CA — The World Pet Association (WPA), the organization behind North America’s largest pet industry trade show, SUPERZOO, announced the addition of Christen Tye as the new Content Manager. Christen brings over a decade of expertise in orchestrating comprehensive educational programs for the industry’s foremost trade shows, making her a valuable asset to the WPA team.
Christen Tye
“We are delighted to welcome Christen to the WPA team,” said Mike Karsting, SVP at WPA. “Her extensive experience and strategic vision in the field of educational programming will be invaluable as we continue to enhance the quality and scope of our events. Tye’s innovative approach and commitment to excellence align perfectly with our mission to provide top-tier educational experiences for our attendees.”
As Content Manager, Tye will oversee the educational programs for SUPERZOO and GROOM’D. Her duties will include recruiting and managing a diverse roster of industry-leading speakers, meticulously reviewing and selecting topic proposals to ensure they meet the highest standards of relevance and quality, and curating a comprehensive educational content strategy that aligns with the evolving needs of the industry. Additionally, Tye will coordinate all aspects of the onsite experience, from speaker logistics to attendee engagement, ensuring smooth execution and high satisfaction. She will work closely with WPA staff and key stakeholders to identify and address emerging industry trends, ensuring that the education provided is both timely and impactful for attendees.
“I am excited to join the World Pet Association and contribute to the success of its esteemed events,” said Tye. “Transitioning from the World of Concrete to the World Pet Association is an exciting new chapter. I am eager to leverage my experience in trade show education to elevate the content and experience for attendees at SUPERZOO and GROOM’D. Building strong relationships and making meaningful connections within the pet retail and grooming communities is a priority, and I am committed to delivering exceptional educational content that will inspire and empower our attendees.”
Tye’s meticulous approach and strategic planning have earned her recognition as one of the Trade Show Executive Women to Watch for 2022. Her extensive experience includes managing complex speaker databases, overseeing comprehensive budgeting processes, and executing hands-on training and live demonstrations. These efforts ensure the seamless delivery of high-quality educational content and highlight her as a leader in the industry.
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For more information about WPA and its shows, visit here.
About World Pet Association
Founded in 1950, World Pet Association (WPA) is the pet industry’s oldest nonprofit organization. WPA connects and informs pet professionals through industry-defining trade shows SUPERZOO and GROOM’D (formerly Atlanta Pet Fair and Conference). Through WPA’s Good Works program, proceeds from these events are funneled back into key industry organizations and nonprofits with the goal of making it easier for pet industry professionals to do business. WPA’s mission is to support the business needs of pet retailers and to promote responsible growth and development of the pet industry by providing thought leadership on consumer and legislative issues; leading efforts in the public sector to inform consumers and ensure safe, healthy lifestyles for all animals; and providing business resources, education, content and services to ensure pet product retailers have the support they need to be competitive. For more information about WPA, visit www.worldpetassociation.org.
