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Worldwise Celebrates Growth at Global Pet Expo 2023, Announcing New Products and Discussing 2023 Strategy

Company to host retailers and buyers March 22-24 to showcase innovation and new solution-based products across the entire platform.




(PRESS RELEASE) NOVATO, CA – Worldwise, a pet industry leader for lifestyle solutions and pet product essentials for travel, fun, safety, rest, play, treats and more, will be exhibiting at the much anticipated Global Pet Expo 2023 in Orlando, FL March 22-24, 2023.

Major launches will be introduced, including:

  • SHERPA pioneered the pet travel category, with an early understanding around how pets and pet parents seek safety, comfort and convenience for any journey. The pet travel category has grown exponentially in recent years, as pet parents include their pets in their daily lives and day-to-day activities, from air travel to going around town.Sherpa’s new line of products addresses this pet parenting trend, and will give consumers solutions to bring their pet virtually anywhere near or far.Sherpa’s new products are also part of a broader launch of new branding and packaging, and will hit the market later this year.
  • Introducing Instincts by SmartyKat, the newest collection of cat toys and accessories, designed to focus on cats’ endless needs to hunt, stalk and move. This new line also features a new and integrated branding system, with fresh and eye-catching packaging.

Some of the NEW innovations include:

  1. Instincts Chatty Chirp Electric Sound Cat Toy
  2. Instincts Hidden Hijinks Electric Motion Cat Toy
  3. Instincts Looney Lion Heart Electric Sound Cat Toy

  • Pet Factory, recognized as the largest manufacturer of 100%, USA made beefhide chews for dogs, will be making their Worldwise debut at the show. Their team will be in the booth all week to provide insights on their existing product lines, the newly expanded lines of CareChewz, Collagen + Plus and Mini Rovers. Worldwise COO, Jeff Sutherland and Pet Factory President, Greg Hill will also be featured at the press breakfast to discuss the exciting plans for Pet Factory launching later in 2023.
  • FurHaven Pet Products is the leading E-Commerce brand for pet bedding, and will have their products featured in the Worldwise booth with their team of product and digital experts. They will also be on hand at the Thursday morning press breakfast to discuss the evolution of its product line in 2023, in addition to how FurHaven has improved Worldwise’s overall position, both digitally and across the omnichannel.
About Worldwise

Worldwise offers retailers a complete, branded one-stop-shop solution that serves the majority of pet supply merchandising needs and provides high-quality, thoughtful, fun, and eco-sustainable products that address both the joys and challenges of pet parenthood.

Serving a wide range of categories such as cat toys, pet bedding, dog toys, cat scratchers, litter, treats, and travel accessories, Worldwise’s growing roster of leading award-winning brands include SmartyKat, TrustyPup, goDog, SHERPA, FurHaven, Pawscout, Pet Factory and Kitty Sift. Founded in 1990, Worldwise leverages deep industry experience, strong retailer relationships and meaningful consumer data/insights to help create quality products inspired by design, innovation and value.


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