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Worldwise Hires Industry eCommerce veteran John Stephens as Vice President eCommerce and Digital Marketing

He recently led MacPherson’s marketing, digital and eCommerce.




John Stephens

John Stephens

(PRESS RELEASE) NOVATO, CA — Worldwise, Inc., a global leader in the retail pet industry, has hired John Stephens as Vice President eCommerce and Digital Marketing. His first day with the company was January 25, 2021.

As Worldwise aggressively expands its eCommerce and digital strategy to meet rapidly scaling global demand, Stephens will be responsible for managing the company’s omnichannel digital sales and marketing strategy. As a leader in the dog, cat and pet travel categories, Worldwise is uniquely positioned to benefit from the accelerated growth of digital, and the company is focused on maximizing their direct-to-consumer business by directly engaging with and optimizing value from its base of loyal customers around the globe.

Stephens brings 20 years of digital marketing, eCommerce and leadership experience, with a diverse background from the brand and agency side. Most recently, he led marketing, digital and eCommerce for MacPherson’s, a leading retail and eCommerce distributor for creativity products and art supplies.

Prior to his time at MacPherson’s, he led global digital marketing and E-Commerce strategy for Dolby Laboratories, Inc., and Dell, Inc. He kicked off his career in the advertising agency business, leading account management, integrated marketing and digital experience strategy for clients such as Dell, Franklin Templeton Investments, Levi’s and UC Berkeley. He earned a B.A. in History from the University of Southern California.




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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