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Ziwi Hires Michelle Granger as International Brand Manager




(PRESS RELEASE) AUCKLAND, NEW ZEALAND – Ziwi, the innovator and global leader of air-dried pet nutrition, has announced that Michelle Granger is joining the company in the newly-created role of International Brand Manager. In this role, she will help with overall brand development and messaging as the company continues to expand its presence in the global pet food market.

Ms. Granger comes to Ziwi with a wealth of Sales and Marketing experience in the pet nutrition sector; her most recent role being the Director of Marketing for Champion Petfoods.

“I am extremely pleased to be able to welcome an individual as well-qualified and knowledgeable as Michelle to the Ziwi team,” said Richard Lawrence, Managing Director of Ziwi. “She has a passion for the health and well-being of pets through natural nutrition, so an innovative company like Ziwi was the perfect fit for her.”

Mary Helen Horn, Ziwi USA President and Executive Director, adds, “Ziwi has a great story to tell about our commitment to safe, ethical and sustainable New Zealand sourcing. We’re excited to see how Michelle will help bring that story to life.”



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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