It bought a maker of oral care products for pets.
CHESTERFIELD, MO — Manna Pro Products LLC, a Missouri-based manufacturer and marketer of animal nutrition and care products, has acquired PetzLife Products Inc., a provider of all-natural oral care products for dogs and cats.
PetzLife will become a part of Manna Pro’s Pet Care/Companion Animal business. Financial terms of the deal were not disclosed.
Headquartered in Spring Park, MN, PetzLife has been selling its Complete Oral Care dental products to the pet health market for more than 15 years. The products are sold in more than 7,000 veterinarian offices.
In addition to its Complete Oral Care product line, PetzLife also markets dental chews, tooth and finger brushes, tick and ear mite repellents, wound care products and waterless shampoos and conditioners.
“Dental health and hygiene are major concerns for pets and their owners,” said Manna Pro Vice President of Marketing Beth Rogers. “According to data published by the research firm Packaged Facts, U.S. retail sales of pet oral care products are estimated to grow at an annual rate of approximately 5 percent to nearly $1 billion by 2020. PetzLife all-natural products have won the trust and confidence of pet owners, veterinarians, groomers and pet storeowners. They are a great fit for Manna Pro’s growing portfolio of well-respected companion care animal brands.”
“We are excited to be a part of Manna Pro, a company with excellent product lines and a robust sales and marketing infrastructure that will help us to expand our customer base and achieve further success in improving pets’ health and lives,” said PetzLife’s owner and President/CEO Bud Groth.