Because authenticity counts.
It’s important to first identify what your goal is.
The best emails, text messages, direct mailers and thank-you cards are relevant to the recipient and timely.
Incentivize new and existing customers to give you more of their information.
You’re missing out if you don’t collect customer data. Here’s what you should be asking for.
Here are some strategies to help you find the love of a true teammate.
In 60 minutes or less, you could make as much as you do during an entire business day.
3 apps this writer's business can’t live without.
Just gotta have the right strategy.
A trip to South Africa was 'one of the best things I’ve done,' Candace writes.
You will never know it's importance to your health as a retailer unless you do it.
There’s a big difference, and knowing it may be your key to success.
Benefit from the lucrative opportunities walking through your door.
Follow this weekly plan to ensure Santa pays you a visit this season, too!
Which one of these three categories do you fall into? A) Jam-packed store … shelves overflowing, baskets filled on the ground, stockroom shelves stuffed to the...
What percentage of your customer base knows why you do what you do? Can they confidently talk about your business philosophies and areas of expertise to...
Whether it’s shopping malls and big-box stores or Amazon and Chewy.com, it’s easy for an independent retailer to feel threatened or even defeated by the competition....
We’ve all been there, cringing when a customer comes in and asks lots of questions, seeking out solutions for their problems, and then easily says, “Thanks,...
Ever had a customer who wants her money back on a destroyed plush dog toy because “you said it was indestructible”? In your head, your response...
This simple framework guides you through the storytelling process.