It’s all about testing and tracking.
For many pet-business owners, it's failed to meet expectations.
Use a "scarcity" promotion to create a feeding frenzy at your business.
The world is changing. So should your marketing.
Jim talks with Paul Furse about joint ventures.
It's actually a simple calculation.
Don't be afraid to try new things ... and discard old ones.
This is much more than a slogan.
The good news is that testing and tracking is easier than ever.
Eventually, the upswing will become a downturn. Will you be ready?
A chicken is among the top 5.
Sometimes you need to market through multiple channels to get customers to act.
A generic "come to our store" won't do the job.
A simple explanation of the most essential sales skill.
You can spend more than you think you can on advertising, says marketing specialist Jim Ackerman. And your ads don’t necessarily have to be profitable today. In...
If you’ve tried various types of digital media and ended up with lackluster results, you’re not alone among pet-business owners, says marketing specialist Jim Ackerman. And it’s...
Most pet-business owners want little to do with telemarketing, says marketing specialist Jim Ackerman. They’re afraid of offending their customers or potential customers. But the reality is...
The economy is good, pet ownership is up — what could possibly go wrong? Two things, says marketing specialist Jim Ackerman. In the video below, Ackerman...
In the last episode of Animal Ads, marketing specialist Jim Ackerman talked about every-door direct marketing and how to make it work for your business. In the...
Many pros have dabbled in every-door direct mail, with varying results. In the video below, marketing specialist Jim Ackerman outlines five considerations for making the most...