In our 2025 Big Survey, respondents shared some truly wild stories about unsatisfied customers.
Indies look ahead through a lens of strategic growth and intentional modernization, strengthening what makes them irreplaceable: trust, expertise and connection.
Indies who took our survey remain deeply committed to charitable giving — but most do it informally, without budgets or structured policies. They lean toward product...
In-store experiences and expertise remain the top way indies compete with big-box and online-only stores, with fair wholesale pricing and responsive reps making for strong brand...
Again this year, women ages 41-60 dominate our survey group. They are deeply committed to the industry, and are seeking profitability, balance and smarter operations over...
Most respondents report strong profits, in 2024 and well into 2025, reflecting indie spirit and optimism despite economic and legislative pressures. The dog category continues to...
Our typical 2025 Big Survey respondent operates one retail location, not a franchise, and has been open more than 11 years. Their business primarily serves dogs...
Welcome to the 2025 PETS+ Big Survey! Or perhaps we should say, welcome to the PETS+ Amusement Park! After all, this past year has been a...
Take a look at the nuts and bolts of your fellow indies here, plus see where Thrivers thrive and Strugglers struggle.
For many of you, this remains a favorite part of owning or managing a pet business: the social media, events and other tools you use to...
This year, we focused more on how you manage your inventory, from start to finish. The trends of Thrivers in various areas offer opportunities for improvement...
Whether your survey answers identified you as a Thriver or a Struggler, you are committed to your chosen career path. Discover where you differ, what you...
Just like certain dogs and cats excel at conformation shows, certain pet businesses do better than others in terms of revenue, profitability and growth. Let’s look...
Here we break down where you come from and the types of businesses you operate.
BY PAMELA MITCHELL & CHRIS BURSLEM In our 2024 Big Survey, the PETS+ team asked 75 questions of more than 500 independent pet retailers and service...
35% of you said the challenges of hiring staff continue to slow the growth of your business.
See how your fellow pet business owners compensate their employees.
The majority of you use the middle lane at trade or distributor shows, and you sure have some good stories to tell.
More than a third of you reported earning more than $75,000 a year as the owner of a pet business.
Candace D'Agnolo offers her analysis and advice on these results from the 2023 PETS+ Big Survey.
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