(PRESS RELEASE) SCOTTSDALE, AZ — Ask any dog owner and they’ll tell you that a dog is more than just a pet – they’re part of the family. A best friend. A running buddy. A warm welcome home when you walk through the front door. And now more than ever, we could all ‘Add More Happy’ to our daily routines. That’s why, Julian Bambridge, CEO of MPM, the owners of Applaws Natural Pet Food, announces the global product launch of Applaws Taste Toppers.
Applaws offer an exciting new range of complementary pet food, designed to be served on top of any dry dog food (kibble) to make mealtimes more interesting for dogs and their owners alike. Every recipe is 100% natural*, grain free, made with high quality ingredients, like chicken breast and superfoods including broccoli, sweet potato, chickpeas and quinoa, and include no added colors, artificial flavors or preservatives.
“Good nutrition starts with great ingredients, and there’s nothing but the very best in new Applaws Taste Toppers,” Bambridge said. “This new range will not only help dog owners make mealtimes more interesting for their four-legged friends, but Applaws is truly on a mission to ‘Add More Happy’ – giving dogs the variety they crave and the pet food trade the new product innovation its begging for.”
Applaws Taste Toppers couldn’t be easier to serve – simply:
- Top it: Add a New Applaws Taste Topper to a bowl of good quality dry food.
- Stir it: Mix in the natural ingredients, real meat protein and superfoods – that’s what makes Applaws Taste Toppers taste so good.
- Mix it: New Applaws Taste Toppers come in a variety of textures and a mix of moisture levels so your dog will always come racing to their bowl.
“The humanization of pets has been shaping consumers’ decisions for years,” Bambridge added. “We know how valued pets are in our families today- even considered ‘substitute children’ by many of the 24 million millennial pet owners across the country. Dry kibble is boring, and we would never accept the same meal, day-after-day. So, it’s time to “Add More Happy’, exciting variety and all-natural quality to our dogs’ mealtime with Applaws Taste Toppers.”
Description automatically generatedApplaws Taste Toppers are available in a selection of tasty textures including: Bone Broths, Broths, Filets, Terrines and Gravies and retail from $2.29 to $3.49. The packaging was carefully designed and developed to ensure impactful, positive purchase intent among dog owners. Applaws is currently taking orders for their new Taste Toppers, and can provide wholesale pricing and additional details upon request. If you are a member of the media, and would like to request more information, media samples or product images, please contact Kerry Sutherland or K. Sutherland PR at kerry@ksutherlandpr.com or (775) 360-6101.
*except terrines which are made with natural ingredients.