(PRESS RELEASE) NEW YORK — Better Choice Company (NYSE American: BTTR), a pet health and wellness company, announced it has reached a national distribution agreement with Phillips Pet Food & Supplies, one of the largest pet food distributors in the United States, to launch Halo Elevate. Together, Phillips Pet Food & Supplies and Better Choice anticipate that Halo Elevate will be available in more than 500 independent pet food stores, with first ship dates as early as March 2022.
“We are incredibly excited to partner with Phillips for the national launch of Halo Elevate, our new ground-breaking brand of super premium, natural pet food. Phillip’s commitment to delivering high quality pet food and products across their extensive distribution network of independent pet food stores makes them an ideal partner for Halo Elevate. Our partnership with Phillips is a perfect complement to existing partnerships with Petco and Pet Supplies Plus, and brings the total number of doors where Halo Elevate will be available to over 2,000,” said Scott Lerner, CEO of Better Choice.
“At Phillips Pet Food & Supplies, our mission has been to help our vendors, customers and employees accomplish more by providing the best products and services in pet specialty. The foundation to our success is the strength of our relationships with our customers and vendors, and the great culture and talented employees across the Phillips team that foster and maintain those relationships. We are excited to partner with Better Choice as they launch Halo Elevate nationally this year,” said Blaine Phillips, CEO of Phillips Pet Food & Supply.