(PRESS RELEASE) NOVATO, CA — https://petsplusmag.com/tag/bow-wow-labs/https://petsplusmag.com/tag/bow-wow-labs/ (BWL), the makers of innovative products to help keep dogs healthy, happy and safe, welcomes Brad Allen to its growing team. Brad is a transformational Sales & Marketing Leader with over 35 years of experience profitably growing multi-channel businesses in both established and transformational environments. Brad will be joining the BWL’s Board of Advisors, as well as consulting for the company, helping to bring new products to market.
“Brad has a lot of experience with developing new products. He has done a fair amount of inventing and working with patents, which will be quite helpful as we introduce more tech driven products in the future,” says Michael London CEO at BWL.
Brad has a deep understanding of CPG and B2B businesses, and a broad knowledge of all aspects of sales, marketing, business development, product management and innovation with experience managing $5M to $500M P&L results. In addition, Brad brings a long successful history in the pet industry including the COO for Greenies where he helped lead them from $1M in sales to over $100M, and the sale of the company to Mars Petcare. He is a highly analytical, data-driven strategic marketer with a proven aptitude for integrating consumer insights, category trends, shopper marketing, and revenue management for competitive advantage.
“I have such respect for everything BWL has accomplished; like their company’s ability to experience explosive growth within their first year of launching,” says Brad, “I am honored to be a part of such an innovative group of people and I look forward to participating in the marketing, consulting and further growth of the company.”
BWL’s new and growing company had a momentous first year. According to Store Leads, (storeleads.app), Bow Wow Labs is ranked 2,924th out of 1,357,863 active Shopify websites (top .002%). Even more importantly, BWL ranks 24th out of 28,602 sites (top .0008%) In the Pet category.
BWL has several new products and projects underway, and Brad will initially be responsible for the company’s next two new products expected to be released later this year: a highly nutritious super tasty innovative breakthrough in dog treats, to be followed up with a unique treat dispenser intended to keep dogs interested and entertained for hours. His role going forward will be to lead the new product development team which hopes to introduce a new product every quarter.
Michael from BWL expresses, “We are thrilled to welcome Brad to the BWL team. With his successful Sales & Marketing track record and proven strategic strength, he brings an invaluable perspective at a pivotal time for the company.”