(PRESS RELEASE) HERSHEY, PA — Cadbury is calling again for all pets to vie for the opportunity to be in this year’s iconic Cadbury Clucking Bunny Easter commercial. Animal lovers nationwide are invited to enter their household pets in Cadbury’s “Bunny Tryouts” with entries open through Feb. 24. For the first time, America will help select this year’s Cadbury Clucking Bunny star. Once finalists are announced, fans will have the chance to cast their vote to help select the newest and cutest commercial sensation.
Last year’s search garnered over 4,000 contestants and culminated with a win by Henri the bulldog, who will step down as a new pet is crowned. Henri did a great job filling in as the Clucking Bunny but it is now time for a new face in the iconic commercial.
“The Cadbury Clucking Bunny commercial has been a perennial Easter-favorite for over thirty years. After last year’s newest edition, featuring Henri the bulldog, and the overwhelming positive feedback we’ve received, we decided to bring back the Bunny Tryouts,” said Ethan Mandel, associate brand manager, Cadbury brand. “But this year we’ve added a new voting component that will drive additional excitement.”
To help cast this year’s star, insta-famous pet influencer Jiffpom (and his parents) will serve as an honorary judge to help select this year’s top 10 finalists.
Not only will the lucky winner grace screens across America as the new star of the iconic Cadbury Clucking Bunny commercial but they will receive a $5,000 cash prize. Additionally, Cadbury brand will once again be making a $10,000 donation to The American Society for the Prevention of Cruelty to Animals (ASPCA), the longest-standing animal welfare organization in North America which serves as the nation’s leading voice for animals.
Don’t miss out on any of the action – follow along to see the cuteness overload from America’s sweetest pets and to get the latest information from Cadbury US on Facebook, Instagram and Twitter.