(PRESS RELEASE) WESTMINSTER, CO – Camp Bow Wow, North America’s largest pet care franchise, has entered the new year with an optimistic outlook following a successful year in 2022. In 2022, Camp Bow Wow celebrated expansion to over 200 locations while maintaining its focus on thoughtful growth and the health and happiness of every Camper.
Camp Bow Wow also experienced a record number of grant applications for its non-profit organization, Bow Wow Buddies Foundation, which raised over $200,000 in donations throughout fundraising initiatives last year. With these funds, the organization was able to help 125 dogs across the U.S. and Canada receive urgent medical care and assistance with veterinary bills.
In 2022, additional system performance highlights include:
- Ranked #1 in unaided brand awareness in a study completed by the brand
- A 19% increase in dog visits, surpassing 5 million
- Received a world-class customer service Net Promoter Score of 87
- The strength of the brand’s franchise offering has been recognized in recent industry listings and awards, including:
- Entrepreneur Magazine’s Franchise 500 (ranked for 14 consecutive years)
- Franchise Times Top 500
- Franchise Update Media’s Innovation Award for best social media campaign
- President Julie Turner was named to Pet Age’s Power 50 list
- VP of Marketing Christy Barnes was included in Entrepreneur Magazine’s first-ever Franchise CMO Gamechanger list
“From opening our 200th location in early 2022 to gathering with over 500 members of our Pack at our company conference and each milestone in between, we are proud of all that we have accomplished over the past year,” said Camp Bow Wow President Julie Turner. “By keeping our focus on strong franchise owner partnerships, we have been able to continue fulfilling our mission of Making Dogs Happy.”
Looking ahead in 2023, Camp Bow Wow plans to open 20 new Camps with agreements in place for over 50 locations in the coming years, primarily in Texas, Arizona, California, Tennessee and Florida. The company has sold Camps in 42 states, including its first territory in Alaska.
Throughout the year, the brand will continue to enhance and leverage technology on its website, mobile app and through text messaging to improve the customer experience and drive operational efficiencies to help franchise owners grow and improve their business. It will also remain focused on the expansion of the Camp Bow Wow enrichment program to provide a well-rounded experience that helps dog thrive.
“The growth that we experienced in 2022 has set us up for continued success in 2023,” said Camp Bow Wow VP of Development Todd Haavind. “With the American Pet Products Association projecting that the $120 billion pet industry is expected to grow by 7% annually, I am confident in our ability to exceed the performance milestones we achieved last year while maintaining our focus on the long-term success of our franchise owners.”
Franchise opportunities remain available across the country to care for dogs from coast to coast. More information on startup costs, fees and requirements is available here.
About Camp Bow Wow
Westminster, Colorado-based Camp Bow Wow is North America’s largest pet care franchise, with over 200 locations in 40 states and Canada. Since 2000, the Camp concept has provided the highest levels of fun, safety and service for its Campers and peace of mind for their parents. Dogs romp together in an open-play environment, and pricing is all-inclusive. In addition to day care and overnight boarding, the company offers personalized enrichment opportunities, grooming services and a rewards-based dog training program. The Camp Bow Wow brand family also includes The Bow Wow Buddies Foundation, a 501(c)(3) nonprofit organization dedicated to providing urgent medical care funds to dogs who are homeless or whose parents cannot afford to pay their veterinary bills. Camp Bow Wow, a wholly owned subsidiary of Mars, Incorporated, since 2017, has been ranked on Entrepreneur’s Franchise 500 list for 14 consecutive years. For more information, go to www.campbowwow.com.