(PRESS RELEASE) Carolina Pet Company, the exclusive licensee of the iconic Pendleton Woolen Mills “Pendleton Pet Collection,” announces a new email and social media campaign highlighting a different National Park throughout the course of the year. This campaign will be promoting its Pendleton Pet National Park Collection with a feature story every month starting with Mount Rainier National Park in Washington state and traveling across the country ending the campaign by featuring Acadia National Park in Maine later in the year.
The National Park Pet Collection was developed by Carolina Pet, inspired by the colors and design elements of Pendleton’s home collection. The iconic patterns are scaled to fit pet beds, collars, leashes and jackets that compliment Pendleton’s home assortment. The collection calls on the inspiration of eight popular National Parks, plus two color ways from Pendleton’s Camp Collection. The National Park Foundation receives a royalty from the purchase of Pendleton National Park Products.
“Carolina Pet is proud of being part of this effort to help protect these American Treasures, our National Parks,” says Carolina Pet owner Edward Bobowski. Pendleton and partners of the NPF have donated more than $700,000 so far to support critical restoration projects in our National Parks.
Together with Pendleton Woolen Mills, Carolina Pet has launched the Westerley Pet Collection paying homage to the cult classic movie the Big Lebowski staring Jeff Bridges (“The Dude”) who alternates scenes changing from his bathrobe to the time-honored Pendleton Westerly sweater. The pet collection, consisting of the iconic sweater, a matching collar, leash and snood, also includes Bowling Ball and Bowling Pin toys. Re-branded by Carolina Pet as the Big LeBARKski Collection, the line has resonated with the movie’s fans and its twenty-year anniversary. “The Dog Abides”
The entire Pendleton Pet Collection, including the National Park and Big LeBARKski lines will be on display at the Global Pet Expo along with the Carolina Pet Collection, in booth 6067.
carolinapetcompany.com, pendleton-usa.com.