LOS ANGELES — DOGTV, a 24/7 digital TV channel for dogs, announced that it is looking for dog candidates to serve as the first-ever Chief Puppy Officer this year.
“We are thrilled to offer pet parents this unique chance to make their dog a pet influencer on Instagram,” said Beke Lubeach, general manager at DOGTV. “We’ve partnered with several popular social media influencers to provide the CPO’s dog parent with insight, tips, and training to help grow their pet’s Instagram account. This is our first time selecting a CPO and we look forward to working with the winner to spread the word about bringing joy to pups through DOGTV.”
The full benefits awarded for the dog selected as CPO include:
- Prize pack with items valued at $1,000 from the Puppies Gone Wild brand partners: Benebone, MyPoochFace, C4 Dog Collars, Modern Dog Magazine, JW Puppy, Puppies Make Me Happy and Unique Pet Products
- Promoted as the CPO on DOGTV website
- Four hours of one-on-one mentorship with top social pet influencers, including @maggielovesorbit, @tmistick and Gone to the Snow Dogs, as well as a promotion in their Instagram stories.
- $1,000 towards a paid marketing campaign to promote the CPO’s Instagram account.
- Joint cause marketing promotion with DOGTV for the CPO’s favorite non-profit organization.
To be considered for the role of CPO, applicants must meet the following qualifications:
- Be a pup of any age.
- Be a fan of DOGTV.
- Have an Instagram account (or their person needs to be willing to create one).
- Love their human unconditionally and live to make them happy.
This contest coincides with DOGTV’s first-ever puppy takeover, called Puppies Gone Wild. During the week leading up to the Big Game on Feb. 2, puppies are taking over the channel. DOGTV is accepting applications for the CPO from now through Saturday, Feb. 1, at DOGTV.com/puppies. Applicants are encouraged to have their family and friends vote to increase their chances of being selected as the CPO. The identity of the dog selected to serve in this role will be revealed on DOGTV’s Instagram on Tuesday, Feb. 4.