Keystone Light beer is seeking a canine mascot.
The search comes as the brand celebrates the introduction of Keylightful, described as “a refreshing mix of raspberry and lime flavors and Keystone Light.”
In a Facebook post, the company explains that the mascot will be called “Lil’ Breezy Keezy.”
The company explains:
To enter via Instagram, tag @KeystoneLightOfficial and post a pic of your four-legged friend with a caption (100 words or less) on why they should be the official Lil’ Breezy Keezy (Instagram entries must include #SearchForLilKeezy and #Contest to be eligible), OR send us a photo and caption to our email, lilbreezykeezy@keylightful.com by 4/10/2020.
PennLive reports that it’s a yearlong opportunity — one that will pay the dog’s owner $10,000 and a one-year supply of Keylightful (to be awarded as an additional $1,000 check).
The entry phase ends April 10, the company states. The judging phase run from April 11 through April 25. 2020. Check out the official rules.