(PRESS RELEASE) SOUTHPORT, CT — Earth Animal, a leading all-natural pet products company, has recently achieved its Public Benefit Corporation (PBC) status — a corporate structure that provides companies who prioritize the “triple bottom line” an important differentiator in their industry.
PBC charters consider people and the planet — as well as profit — in their business model and operations, incorporating stakeholders like their employees and community as beneficiaries.
For Earth Animal, achieving the PBC classification is a way to advance the brand’s core values and demonstrate their commitment to transparency, excellence, and integrity. Public benefit corporations delineate a specific benefit purpose and must conduct rigorous reporting on its ongoing efforts, progress, and wider impact. With this formal distinction, Earth Animal will officially and publicly balance shareholder interests with environmental, social, and governance performance.
“We are thrilled to officially be a certified Public Benefit Corporation,” said Earth Animal CEO Stewart Shanley. “As a company, we have long operated in accordance with these values. PBC status is a way to recognize that as a brand, we are abiding by our purpose and accomplishing the goals we set out to achieve.”
Obtaining Public Benefit Corporation status is a crucial step toward Earth Animal’s forthcoming B Corp Certification, which has been a long-standing goal of the company.
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