Behind the Label: West Paw

West Paw Bozeman, MT

E: westpaw@westpaw.com; T: (800) 443-5567; W: westpaw.com

IN THEIR OWN WORDS: West Paw conducts our business with pride, joy, and a deep sense of satisfaction — not to mention the ability to completely erase the line between work and play. That’s the spirit we’ve channeled for the team at West Paw.

Our values reflect the way we act with ourselves, our people and our customers.

Our success stems from our values, our collaboration and our willingness to learn.

Our team is united in our quest for a cleaner planet, healthier communities, and safe, happy pets. Everyone from production, product development, sales, marketing and beyond rallies around our mission with a shared sense of purpose and pride.

Our Company is invested in the well-being and success of its staff, ensuring they feel encouraged and challenged as employees and as people.

Our culture is built on relationships — with each other, our customers, our pets, our community and our planet.

WHAT THEY’RE KNOWN FOR: West Paw is a business that is successful and friendly to people and the planet. Founded in 1996, West Paw designs and manufactures award-winning Zogoflex®, plush toys, beds, leashes, collars and treats in the United States. They are committed to humanizing business by creating lasting connections.

WHAT’S NEW: West Paw introduces sustainably sourced, meaty single-protein snacks, balanced superfood blends and creamy treats. Treats include Creamy Treats, Limited Ingredient Freeze-Dried Treats and Single Ingredient Freeze Dried Treats.

RETAILER REVIEW: “West Paw is our go-to brand for fun, innovative toys. Their products are not only durable and designed to last — they’re locally made too! West Paw’s commitment to sustainability is one of the many reasons why they’re our favorite.” Shanna Strandell, Dee-O-Gee, Bozeman, MT

BEST SELLERS

Qwizl

This award-winning toy was designed to extend the life of expensive dog treats while keeping dogs busy. The side openings release scent and taste while the continuous interior hole allows treats to extend out. Flexible ridges grip multiple sizes of treats. One of West Paw’s toughest dog toys, Qwizl is also fun to toss, fetch and chew even after the treats are gone. The curved shape makes the toy easy for dogs to hold in place with paws. Available in two sizes.

$13.95 (small); $17.95 (large)

Tux

West Paw’s toughest treat toy, Tux has stood the test of time and up to some fearsome fangs. Nut butter, biscuits and meaty bits all get gnawed free whenever a dog is near. Creating a Tux-cicle is a great way to keep dogs cool in hot months. Simply fill with broth, gravy or wet food and freeze. Tux is also fun to toss, fetch and chew even after the treats are gone. Available in two sizes.

$14.95 (small); $18.95 (large)

Toppl

This award-winning treat toy is safe for every pet as it’s durable and designed to be filled with a dog’s favorite kibble or treats. Toppl’s soft, rounded inner “teeth” contain a contoured cavity to hold treats in place until your dog nudges them out. To change up the challenge, simply connect the small and large (sold separately) to make Toppl even tougher. Available in two sizes.

$15.95 (small); $20.95 (large)

PETS+ Staff

Since launching in 2017, PETS+ has won more than 20 major international journalism awards for its publication and website. Contact PETS+ editors at editor@petsplusmag.com.