(PRESS RELEASE) Fluff & Tuff, known for its high-quality plush dog toys, is kicking off its 10th anniversary year with help from its fans, followers, and supporters. Fluff & Tuff is accepting recommendations for a new toy to be a part of its limited-edition 10-year anniversary product line.
Through Jan. 19, toy ideas can be submitted through fluffandtuff.com. The selected toy will be announced and launched later in the year.
Fluff & Tuff regularly releases new toys throughout the year, but this is the first time the company is looking to its supporters for their own ideas. Previously, Fluff & Tuff held a naming contest for one of its most popular toys — Tico the Sloth.
Fluff & Tuff leverages its enthusiastic supporters throughout the year for charitable campaigns such as #igiveafluff — a social event that promotes toy donations to dogs in need — and its annual holiday charity toy — in which 100 percent of profits go to dog shelters and rescues. The company also frequently asks retail partners and customers for donation recommendations.