(PRESS RELEASE) NEW YORK — The Pets Table, HelloFresh’s premium direct-to-consumer pet food brand, has announced its debut at PetSmart, the largest specialty pet retailer in North America. This new partnership makes it easier than ever for pet parents to access The Pets Table’s minimally processed air-dried recipes, available now in select stores at PetSmart and online at PetSmart.com.
Crafted with an on-staff Board Certified Vet Nutritionist, The Pets Table’s air-dried meals use whole, recognizable ingredients and a gentle cooking method that locks in both nutrients and flavor. In fact, 85% of customers report that their dogs prefer The Pets Table to their old food.
“Our mission has always been to help dogs live healthier, happier lives through better nutrition,” said Laurent Guillemain, Co-Founder and CEO of The Pets Table. “Partnering with PetSmart allows us to put that mission into action on a larger scale, bringing our products directly to the places pet parents already trust for their pets’ care and wellbeing.”
Beyond its air-dried line, The Pets Table also offers human-grade fresh recipes, delivered frozen via customized subscription plans on PetsTable.com, designed to meet the unique caloric needs of every dog at every life stage.
Since its launch in 2023, The Pets Table has delivered more than 20 million meals nationwide. The brand’s availability at PetSmart builds on its growing retail footprint, which also includes Amazon.com, Chewy.com and Walmart stores across the country.
To shop The Pets Table at PetSmart, click here and to learn more about The Pets Table, visit www.thepetstable.com.
About The Pets Table
The Pets Table is a personalized pet food service designed to keep pets healthy and happy—made with real ingredients that humans love. Launched in 2023, the Company prioritizes high-quality, minimally-processed meal options delivered directly to customers’ doors. For more information, visit www.thepetstable.com.
About HelloFresh Group
The HelloFresh Group is a global digital-native CPG company and the world’s leading meal kit provider. The HelloFresh Group consists of eight brands that provide customers with high quality food and recipes for different meal occasions. The Company was founded in Berlin in November 2011 and operates in the USA, the UK, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand, Sweden, France, Denmark, Norway, Italy, Ireland and Spain. In Q1 2025 the HelloFresh Group delivered c. 240 million meals globally. HelloFresh SE went public on the Frankfurt Stock Exchange in November 2017 and is currently traded on the MDAX (Mid-Cap German Stock Market Index). For more information, visit www.hellofreshgroup.com.