(Press Release) BALTIMORE – Caitec (www.caitec.com) unveiled the second version of its campaign commercial titled “Veteran,” which is currently running nationwide. The consumer ad campaign is called, “Somebody’s HERO” and is the first in the dog toy category. It celebrates the bond between pets and their parents. The campaign’s slogan is “Every Dog is Somebody’s HERO,” which recognizes that couch potato pets to service dogs are both heroes in the eyes of their pet parents. The second of three new commercials features a veteran returning home from active duty to be greeted by his daughter and his loyal dog. This dog is a HERO even in the eyes of a true American HERO. The dog is the family companion and protector while our veteran is away fighting for our freedoms. It’s worth noting that the actor portraying the HERO is an actual U.S. Army veteran and the little girl featured in the ad is his real life-daughter.
“We are looking forward to launching the first consumer advertising campaign in the dog toy category with these commercials,” said Terry Gao. “Increasing brand awareness of HERO dog toys among consumers will help support the trade. No other company is investing in their brand the way HERO is.”
In addition to the consumer campaign that will deliver over 1 million consumer impressions per month, HERO is also currently running a sweepstakes. The HERO FREE Dog Toys for a Year promotion is running now and will run through July 2018. The advertising campaign plus the promotion combined will deliver a significant consumer and trade support program.
To view the new commercial, visit https://www.youtube.com/watch?v=NuSFl4fkABs.
To enter the sweepstakes, visit http://sweepstakes.herodogtoys.com/.
Call you favorite distributor today to carry HERO brand dog toys and take advantage of all of this support.
For more information or to arrange an interview with Caitec, contact John Cullen at 855-456-4738 or email john.cullen@bulldogms.com.
An image from the commercial.