(PRESS RELEASE) Life Line Pet Nutrition announces the launch of its new website at www.lifelinepet.com. The new website offers an online store that differentiates between its fish oil product lines and suggests the best use for each individual product. The site also features a user-friendly interface that makes both product education and ordering easier than ever.
Owner, Ted Hayes, is a 40-year veteran in the pet industry, founded Life Line Pet Nutrition with the personal goal to source only the purest, most natural fish oils. Hayes is committed to sourcing wild and sustainable options and supplying customers with the best product for the best price, despite the unpredictability in the fishing industry.
Salmon shortages coupled with increased demand forced Hayes to explore oil variations that still met the company’s stringent quality standards while addressing the same nutritional needs for your pet.
Taking it a step further, Life Line Pet Nutrition is changing its marketing to support changes in the industry.
Hayes stated, “The website will continue to be a central hub for all our Life Line products while acting as a resource for retailers and consumers to best match products with specific pet needs.” With a continued emphasis on education, Hayes goes on to explain that “part of our uniqueness is in the product variations of our fish oils and the wild, responsibly sourced ingredients. We knew it was necessary to outline which product best supports different aliments and attributes in a pet’s health.”
Fish oils are the best source of Omega-3 fatty acids. Omega-3s are essential for a pet’s overall health and promote immune system function.
The raw materials for Life Line’s products are sourced immediately at sustainable fisheries to preserve the Omega-3s. Fish are brought to the processing facility within hours of being caught. The fillets are removed and what remains is pumped immediately into the oil processing system. Our oil is produced within hours of the fish being pulled from the sea. It is the only way to ensure the freshest, highest quality fish oil.
Life Line’s President of International Sales, Paul Miller, noted the website is focused on highlighting animal-type and nutritional needs alongside each product. “The variations in our fish oils allow for different combinations of the coveted Omega-3 fatty acids. If you have a pet that is prone to arthritic issues, you will want to select a product that addresses those issues such as Life Line’s Omega Fish + Hemp Seed Oil. Whereas a younger pet will benefit from the higher levels of DHA found in our Wild.
Tuna and Wild Alaska Pollock Oil. Yes, we carry a lot of different products, but each has a distinct chemical make-up that can be matched directly to your pet’s long-term health needs.”
For more information on their full product lineup, visit www.lifelinepet.com.