(PRESS RELEASE) ST. LOUIS — Pet Botanics, known for making training rewards used by leading professional dog trainers, has added a new freeze-dried treat to its line. The company has introduced Pet Botanics Freeze Dried Training Rewards, a meaty treat that contains just a single ingredient, real beef liver.
The new beef liver treats are made via the freeze-drying method, in which moisture is removed by a vacuum-like process at freezing temperatures. This locks in the treats’ delicious flavor and gives them an irresistible beefy aroma and taste that will command pups’ attention and motivate them during training.
Another advantage of freeze drying is that it’s a natural way to keep foods fresh and extend shelf life without using preservatives. Pet Botanics Freeze Dried treats contain no BHA, BHT, artificial preservatives or artificial colors.
At just two calories each, Pet Botanics Freeze Dried treats are ideal for lengthy training sessions. The yummy bite-sized treats can be given to dogs repeatedly to reward behavior, while limiting calorie intake.
“New Pet Botanics Freeze Dried treats offer the same advantages that have led professional dog trainers to use and recommend Pet Botanics training rewards for many years – they’re a delicious and effective training motivator and they’re low in calories,” said Joe McIver, senior brand manager at Whitebridge Pet Brands, parent of Pet Botanics. “Freeze drying adds even more benefits: it locks in flavor, retains nutrients, extends shelf life, and makes it easy for us to offer a treat with just one ingredient – natural beef liver– that is minimally processed and contains no additives or preservatives.”
With advantages like these, freeze-dried products have become one of the fastest growing segments of the pet food/treat market in recent years, and this trend is expected to continue. Market research firm DataM Intelligence forecasts that the global freeze-dried pet food market will increase at a compound annual growth rate (CAGR) of 6.3% during the period from 2021-2028.
Pet Botanics Freeze Dried Training Rewards are high in protein (67%) and contain no soy or corn, in addition to being additive- and preservative-free. The treats are available in two package sizes: 6 oz ($12.99 MSRP) and 16 oz. ($28.77 MSRP).