(PRESS RELEASE) AUSTIN, TX — Pet Honesty, a vet-recommended and natural pet health supplements brand, introduces Fresh Breath Dental Powder, a groundbreaking meal-time supplement topper designed to keep dogs’ teeth and gums healthy while freshening their breath. This revolutionary formula harnesses the power of advanced postbiotics and a unique mint flavor to transform pet oral care, providing an innovative and effective solution for pet parents.
“Periodontal health is a major concern for dogs and cats, and having a daily dental routine is integral,” says Greg Reinhart, Ph.D., vice president of Research & Development at Pet Honesty. “Fresh Breath Dental Powder offers pet parents an easy-to-use, highly effective solution to maintain their pets’ oral health, ensuring their beloved companions enjoy fresh breath, healthy gums and exceptional palatability.”
Fresh Breath Dental Powder combines natural herbal ingredients including decaffeinated green tea and parsley to enhance the oral microbiome, reduce gum inflammation, and freshen breath. The powder features a unique postbiotic for maintaining a healthy oral microbiome, combating bad bacteria, and reducing plaque formation. With the inclusion of sodium hexametaphosphate (HMP) to slow tartar buildup and kelp to disrupt biofilm formation, pets enjoy improved oral health and a pleasant mint flavor preferred by three out of four dogs over the competition*.
“Pet Honesty continues to support the trend of pet humanization, reacting to consumer search behavior for alternative pet supplements,” says Rich Greenberg, chief executive officer at Pet Honesty. “As consumers increasingly seek dental products that are convenient and effective, Fresh Breath Dental Powder meets these needs with clean ingredients backed by the Pet Honesty product pledge.”
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*Based on a 2024 feeding study conducted by Pet Honesty.
About Pet Honesty
Pet Honesty is a leading vet-recommended and natural pet health brand dedicated to elevating the vitality of pets for more joyful moments together. Founded in 2018, Pet Honesty’s functional science-backed products are made with premium active ingredients, and free of artificial preservatives, colors, flavors, wheat, soy, and corn. Certified by the NASC, products are made in an FDA-registered facility in the USA and available online at PetHonesty.com, Amazon, and Chewy, at national retailers including PetSmart, Petco, Tractor Supply Company, Pet Supplies Plus, and local specialty pet retailers. Follow @PetHonesty on Instagram, Facebook and LinkedIn, and @Pet_Honesty on TikTok.