(PRESS RELEASE) As part of its commitment to putting pets first, premium pet food manufacturer Petcurean announces its second annual “Uplift the Underdog” contest. The contest’s goal is to help raise awareness and increase adoption opportunities for “underdogs” — those dogs in shelters who are often overlooked due to age, medical conditions, or other issues. Three categories in the contest will yield even greater awareness for finalists this year.
Each year, approximately 3.3 million dogs enter U.S. animal shelters nationwide and nearly 700,000 are euthanized, despite research showing that the majority are healthy and could have been adopted. By inspiring people to focus on the amazing heart and spirit of underdogs, rather than their “so-called imperfections,” the “Uplift the Underdog” contest will help these loveable shelter dogs find their forever homes.
This year’s contest is an evolution of the company’s “Uplift the Underdog” contest held last spring. Rescue groups and shelters entered their most overlooked dogs who fall in one of three categories: those who have medical or physical challenges, those with behavior or emotional issues, or those who are super seniors. Nominations ended April 14, and now six finalists have been named for each of the three categories. As of National Adopt a Shelter Pet Day (April 30), consumers can vote for their favorite dog in each category through Petcurean’s website. The dogs in each category that receive the most votes within one week will be named category winners on May 7, 2019.
uplifttheunderdog.com