Petmate announced the acquisition of Gen7Pets, a manufacturer of pet strollers, travel carriers and ramps.
Financial terms of the deal were not disclosed.
“With its focus on products that provide care and safety for pets, Gen7Pets is an excellent fit for the Petmate product portfolio,” said Alice Tillett, CEO of Petmate. “Our mission is to provide fun, trusted, quality products to enhance the lives of pets and their families. The addition of Gen7Pets continues us down that path, enhancing our commitment with an ever more comprehensive catalog of product offerings.”
Founded in 2012, Gen7Pets “has been committed to providing quality products that keep pets comfortable and feeling secure while offering portable convenience,” according to a press release. Its products includes pet strollers, travel carriers, ramps, steps, cots and petyards.
Petmate will be transitioning management of the Gen7Pets business and its associated intellectual property to the company’s corporate headquarters in Arlington, TX, within the next three months. Petmate will be retaining key Gen7Pets positions during this integration period.
“It’s important to us that Petmate shares our commitment to pet families,” said John Sandiford, president, Gen7Pets. “We’re excited that our product line will have a role in Petmate’s continuing commitment to innovate, develop and expand the category.”
Petmate’s portfolio of pet, family-favorite brands include Aspen Pet, Brandon McMillan, Chuckit!, Dogzilla, Fat Cat, Jackson Galaxy, JW, and LA-Z-BOY. For more information, visit petmate.com.