(PRESS RELEASE) ROCKFORD, IL — Phelps Pet Products unveils H2GO!, the first-to-market hydration gel for dogs, at SuperZoo 2025. Engineered to deliver long-lasting hydration without the need for a water bowl, H2GO! will be featured in the New Product Showcase and available for live dog sampling at Booth #3509 throughout the show.
H2GO! represents a major leap forward in pet wellness. Its convenient, lickable gel format provides hydration that is more effective than water by weight, helping to replenish fluid loss during travel, outdoor activity, or hot weather. This groundbreaking product is the first of its kind to deliver a complete hydration solution in a shelf-stable, single-serve format.
“We believe H2GO! is the biggest breakthrough in dog hydration since the waterbowl,” said Sydney Stewart, Brand Manager at Phelps Pet Products. “There’s nothing else like it on the market. It’s designed for real-life scenarios where water isn’t always accessible and dogs need a quick, effective way to stay hydrated.”
Paired with the all-new Zoomie Fuel Bar, a functional soft treat bar formulated to support active recovery and sustained energy, H2GO! rounds out a powerful new wellness system for dogs who go everywhere their humans do. Whether you’re heading out on a hike or just going for a long car ride, these two products are designed to meet dogs’ needs in motion.
Both items are made in the USA with high-quality. With retail-ready display options and a growing demand for functional pet products, H2GO! and Zoomie Fuel Bar offer retailers a fresh way to serve modern pet parents.
Visit Booth #3509 at SuperZoo to experience the innovation firsthand and see why Phelps Wellness is redefining what functional pet treats can be.