(PRESS RELEASE) HUNTINGTON, NY — Scoochie Pet Products announced that Pure Iceland Pet (PIP) has officially joined the Scoochie Pet Products / Petcare Nordic family, further strengthening Scoochie’s global position in premium, sustainably sourced pet treats.
Pure Iceland Pet is the largest producer of fish-based dog and cat treats in Iceland, with a long-standing reputation for quality, food safety, and responsible sourcing. PIP is widely recognized within the pet industry as a trusted private label manufacturing partner for many major brands worldwide, supplying premium fish treats to customers across North America, Europe, and other global markets.
This strategic addition brings together Scoochie Pet Products’ brand development, sales, and distribution expertise with PIP’s deep manufacturing capabilities and access to pristine Icelandic raw materials. The result is a vertically integrated platform that supports branded products, private label programs, and custom innovation—while maintaining the highest standards of quality and transparency.
“We are extremely excited to expand our line of dog and cat treats to include fresh, natural, pure single-ingredient products from Iceland,” said Gary Jacobs, President of Scoochie Pet Products. “We continue to see a strong industry shift toward simple, healthy, single-ingredient treats for both dogs and cats. After extensive evaluation, the best supplier in the world we could find was Pure Iceland Pet. Their scale, quality standards, and sourcing are unmatched.”
Jacobs added, “Pure Iceland Pet will continue to supply existing brand partners and expand private label opportunities. At the same time, this integration allows us to introduce our own Icelandic fish treat brands, including Treateaters Iceland by Scoochie and Coastal Bounty by Scoochie, bringing premium Icelandic products directly to market.”
Pure Iceland Pet will continue to operate as a leading manufacturer, maintaining its current private label relationships while expanding capabilities under the Scoochie Pet Products / Petcare Nordic platform. Customers and partners can expect continued reliability, expanded innovation, and increased investment in capacity and long-term growth.
Retailers, distributors, and wholesale brand partners are invited to meet with the Scoochie Pet Products team in person. Appointments can be scheduled at Global Pet Expo in March 2026 in Orlando, Florida (Booth #4978), or at Interzoo in May 2026 in Nuremberg, Germany, to learn more about Icelandic sourcing, private label opportunities, and upcoming branded product launches.
This move reinforces Scoochie Pet Products’ commitment to premium ingredients, responsible sourcing, and long-term partnerships across the global pet care industry.
For more information or to schedule a meeting, please contact:
Gary Jacobs
Scoochie Pet Products
GaryJ@scoochiepet.com (USA) | (631) 421-7387 www.Scoochiepet.com
Sebastian Sandholm
Sebastian.Sandholm@petcare.se (Europe)